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排行
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1-50章
51-100章
101-144章
共144章
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版权信息
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Preface
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Chapter 1 Introduction
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1.1 Research Focus
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1.2 Research Domain
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1.3 Research Problems
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1.4 Research Questions
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1.5 Aim and Objectives
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1.6 Methodology
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1.7 Thesis Structure
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1.8 Summary
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Chapter 2 Literature Review
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2.1 The Definition of Information Intensive Organisation
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2.2 Approaches to Modelling Information Based Activities in
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2.2.1 The Input-process-output Model
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2.2.2 Process Modelling Methods
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2.2.3 Functional Modelling Methods
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2.3 Business Performance Measurement for Marketing
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2.3.1 Traditional Framework for Marketing Measurement
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2.3.2 Customer Satisfaction
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2.3.3 Activity-based Performance Measurement
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2.3.4 The Performance Measurement Matrix
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2.3.5 SMART Pyramid
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2.3.6 The Results-determinants Framework
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2.3.7 Brown’s Input-process-output-outcome Framework
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2.3.8 Balanced Scorecard
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2.3.9 Comparison of Approaches
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2.4 Organisational Morphology
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2.4.1 Semiotics
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2.4.2 Organisational Semiotics
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2.4.3 Norm Based Activities
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2.4.4 The Health of an Organisation
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2.5 Summary
Chapter 3 Methodology
3.1 Types of Research Paradigms
3.2 Design Science
3.2.1 Guidelines for Design Science
3.2.2 General Research Steps for Design Science
3.3 Approach for This Study
3.3.1 Awareness of Problem
3.3.2 Suggestion
3.3.3 Development
3.3.4 Evaluation
3.3.5 Conclusion
3.4 Data Collection
3.4.1 Methods
3.4.2 Target Groups
3.4.3 Time and Duration
3.4.4 Methods for Data Analysis
3.5 Summary
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