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Text 2

1. Whatever happened to the death of newspapers?

词汇

happen to sb./sth. 发生在……身上;遭到,遇到

death [deθ] n. 死亡;破灭

newspaper [ˑnjuːzpeɪpə(r)] n. 报纸;报社

2. A year ago the end seemed near.

词汇

end [end] n. 结局;结束;终点

seem [siːm] v. 似乎;好像

near [nɪə(r)] a. 不久的;附近的;相近的

3. The recession threatened to remove the advertising and readers that had not already fled to the Internet.

词汇

recession [rɪˑseʃn] n. 经济衰退;退后;撤回

threaten [ˑθretn] v. 可能产生不良后果;威胁

remove [rɪˑmuːv] v. 转移;废除;免职

advertising [ˑædvətaɪzɪŋ] n. 广告;广告业

already [ɔːlˑredi] ad. 已经;早已

flee [fliː] v. 迅速离开;逃跑(过去式 / 过去分词: fled

4. Newspapers like the San Francisco Chronicle were chronicling their own doom.

词汇

chronicle [ˑkrɒnɪk(ə)l] n. 记事报;编年史 v. 翔实记载

doom [duːm] n. 厄运;劫数

5. America’s Federal Trade commission launched a round of talks about how to save newspapers.

词汇

federal [ˑfedərəl] a. 联邦政府的;联邦制的

trade [treɪd] n. 贸易;交易;生意

commission [kəˑmɪʃn] n. 委员会;佣金;委托

launch [lɔːntʃ] v. 发起;上市;发射

a round of 一轮;一系列

talk [tɔːk] n. 讨论,洽谈;谈话

save [seɪv] v. 挽救;保留;节省

6. Should they become charitable corporations?

词汇

charitable [ˑtʃærətəbl] a. 慈善的;宽容的

corporation [ˌkɔːpəˑreɪʃn] n. 大公司;企业

7. Should the state subsidize them?

词汇

state [steɪt] n. 政府;状态;国家;州

subsidize [ˑsʌbsɪdaɪz] v. 资助;补助

8. It will hold another meeting soon.

词汇

hold [həʊld] v. 举行;使保持;认为(过去式 / 过去分词: held

another [əˑnʌðə(r)] det. & pron. 再一,另一;不同的

meeting [ˑmiːtɪŋ] n. 会议;会面

9. But the discussions now seem out of date.

词汇

discussion [dɪˑskʌʃ(ə)n] n. 讨论;论述

out of date 过时的;过期的

10. In much of the world there is little sign of crisis.

词汇

much of… ……中的大部分;许多

sign [saɪn] n. 迹象;标志;符号

crisis [ˑkraɪsɪs] n. 危机;危急关头 (复数形式为: crises

11. German and Brazilian papers have shrugged off the recession.

词汇

German [ˑdʒɜːmən] a. 德国的;德语的;德国人的

Brazilian [brəˑzɪliən] a. 巴西的;巴西人的

paper [ˑpeɪpə(r)] n. 报纸;纸;论文

shrug off 摆脱;对……不予理睬

recession [rɪˑseʃn] n. 经济衰退;退后;撤回

12. Even American newspapers, which inhabit the most troubled corner of the global industry, have not only survived but often returned to profit.

词汇

even [ˑiːvn] ad. 甚至;更加

inhabit [ɪnˑhæbɪt] v. 存在于;居住于

troubled [ˑtrʌbld] a. 麻烦多的;不安的

corner [ˑkɔːnə(r)] n. 困境;角;角落

global [ˑɡləʊbl] a. 全球的;全面的

industry [ˑɪndəstri] n. 行业;工业

not only…but (also)… 不仅……而且……

survive [səˑvaɪv] v. 幸存;存活;比……活得久

return [rɪˑtɜːn] v. 恢复;返回;退还

profit [ˑprɒfɪt] n. 利润,盈利;好处

13. Not the 20% profit margins that were routine a few years ago, but profit all the same.

词汇

profit margin 利润率

routine [ruːˑtiːn] a. 平常的;常规的

all the same 虽是这样;尽管如此

14. It has not been much fun.

词汇

much [mʌtʃ] ad. 非常;很大程度上

fun [fʌn] a. 使人快乐的;有趣的

15. Many papers stayed afloat by pushing journalists overboard.

词汇

stay [steɪ] v. 保持;逗留;待

afloat [əˑfləʊt] a. 有偿债能力的;漂浮的

push [pʊʃ] v. 迫使;推;按

journalist [ˑdʒɜːnəlɪst] n. 新闻记者;新闻工作者

overboard [ˑəʊvəbɔːd] ad. 从船上落下

16. The American Society of News Editors reckons that 13,500 newsroom jobs have gone since 2007.

词汇

society [səˑsaɪəti] n. 社团,协会;社会

news [njuːz] n. 新闻;消息

editor [ˑedɪtə(r)] n. 编辑;记者

reckon [ˑrekən] v. 估算;认为;预计

newsroom [ˑnjuːzruːm] n. 新闻编辑室

17. Readers are paying more for slimmer products.

词汇

reader [ˑriːdə(r)] n. 读者;读本

pay for 为……付钱;为……付出代价

slim [slɪm] a. 单薄的;纤细的( slimmer 为比较级形式)

product [ˑprɒdʌkt] n. 产品;产物

18. Some papers even had the nerve to refuse delivery to distant suburbs.

词汇

nerve [nɜːv] n. 鲁莽;勇气;神经

have the nerve to do sth. 有胆量做某事

refuse [rɪˑfjuːz] v. 拒绝;拒绝给

delivery [dɪˑlɪvəri] n. 递送;分娩

distant [ˑdɪstənt] a. 遥远的;冷淡的

suburb [ˑsʌbɜːb] n. 郊区;城外

19. Yet these desperate measures have proved the right ones and, sadly for many journalists, they can be pushed further.

词汇

desperate [ˑdespərət] a. 绝望的;极危险的;渴望的

measure [ˑmeʒə(r)] n. 措施;程度;衡量

prove [pruːv] v. 证明是,结果是

right [raɪt] a. 正确的;适当的;右边的

sadly [ˑsædli] ad. 不幸地;悲伤地

journalist [ˑdʒɜːnəlɪst] n. 新闻记者;新闻工作者

further [ˑfɜːðə(r)] ad. 更远;进一步;而且

20. Newspapers are becoming more balanced businesses, with a healthier mix of revenues from readers and advertisers.

词汇

balanced [ˑbælənst] a. 平衡的;均衡的;全面的

business [ˑbɪznəs] n. 企业;生意;行业

healthy [ˑhelθi] a. 正常合理的;健康的;可观的

mix [mɪks] n. 成分比例;混合物

revenue [ˑrevənjuː] n. 收入;收益

advertiser [ˑædvətaɪzə(r)] n. 广告商;登广告者

21. American papers have long been highly unusual in their reliance on ads.

词汇

highly [ˑhaɪli] ad. 非常;高级别地;钦佩地

unusual [ʌnˑjuːʒuəl] a. 不寻常的;独特的

reliance [rɪˑlaɪəns] n. 依靠;信任

22. Fully 87% of their revenues came from advertising in 2008, according to the Organization for Economic Cooperation & Development (OECD).

词汇

fully [ˑfʊli] ad. 整整,足足;充分地

come from 来自;是……的结果

advertising [ˑædvətaɪzɪŋ] n. 广告;广告业

according to 根据;据……所说

organization [ˌɔːɡənaɪˑzeɪʃn] n. 组织;结构

economic [ˌiːkəˑnɒmɪk] a. 经济的;有利可图的

cooperation [kəʊˌɒpəˑreɪʃn] n. 合作;配合

development [dɪˑveləpmənt] n. 发展;开发

23. In Japan the proportion is 35%.

词汇

proportion [prəˑpɔːʃn] n. 比例;份额

24. Not surprisingly, Japanese newspapers are much more stable.

词汇

surprisingly [səˑpraɪzɪŋli] ad. 惊人地,出人意料地

stable [ˑsteɪbl] a. 稳定的;稳重的

25. The whirlwind that swept through newsrooms harmed everybody, but much of the damage has been concentrated in areas where newspapers are least distinctive.

词汇

whirlwind [ˑwɜːlwɪnd] n. 旋风;一片忙乱

sweep [swiːp] v. 席卷;清扫;迅速传播

newsroom [ˑnjuːzruːm] n. 新闻编辑室

harm [hɑːm] v. 伤害,损害

damage [ˑdæmɪdʒ] n. 损失;伤害

concentrate [ˑkɒnsntreɪt] v. 集中;使……集中

be concentrated in 集中于

area [ˑeəriə] n. 领域;地区;面积

least [liːst] ad. 最少地;最小地( little 最高级)

distinctive [dɪˑstɪŋktɪv] a. 独特的;有特色的

26. Car and film reviewers have gone.

词汇

film [fɪlm] n. 电影;胶卷

reviewer [rɪˑvjuːə(r)] n. 评论家;审查者

27. So have science and general business reporters.

词汇

science [ˑsaɪəns] n. 科学;理科

general [ˑdʒenrəl] a. 一般性的;大体的;普遍的

business [ˑbɪznəs] n. 商业;企业;行业

reporter [rɪˑpɔːtə(r)] n. 记者;通讯员

28. Foreign bureaus have been savagely cut off.

词汇

foreign [ˑfɒrən] a. 涉外的;外国的

bureau [ˑbjʊərəʊ] n. 办事处;局,处,科

savagely [ˑsævɪdʒli] ad. 残忍地;野蛮地

cut off 砍掉;中断

29. Newspapers are less complete as a result.

词汇

complete [kəmˑpliːt] a. 完整的;彻底的

as a result 结果是;因此

30. But completeness is no longer a virtue in the newspaper business.

词汇

completeness [kəmˑpliːtnəs] n. 完整;完全

no longer 不再

virtue [ˑvɜːtʃuː] n. 优点;美德;德行 52mOoyv2HdXqeo/Ixj7j00b3ah6zM2mBqn1ujzOOAG+q+rbcoawb8jMiipiUdhaF

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