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Do ye value life? Then waste not time, for that is the stuff out of which life is made.
—BENJAMIN FRANKLIN
T his is a great time to be alive. There have never been more opportunities to do more things and to achieve more of your goals in all of human history than there are today.
You can live longer and better today than any other generation before you. Modern advances in medicine and healthcare are enabling more people to live to age eighty or ninety—or even one hundred—than ever imagined possible.
But with all these great opportunities for success, prosperity, long life, and happiness, you are probably feeling like most people: too much to do and too little time.
Because of the explosive growth of information, technology, and competition, the rate of change has accelerated almost beyond your capacity to keep up with it.
Today we need a new way to think about time, especially the different times of your life.
We find that each activity and responsibility in your life requires you to take a different approach to time if you want to get the best results from everything you do.
You need one kind of time for setting goals and deciding what you really want in life and another type of time for setting priorities, focusing on high-value tasks, and getting things done.
You need one type of time for interacting, communicating, negotiating, and administrating and another type of time at home with your family and your most important relationships.
The different types of time are often like oil and water; they don’t mix very well together.
Any attempt to use the wrong type of time in the wrong area for it will lead to frustration, failure, and ineffectiveness.