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In the past ten years, our team has been fully committed to the field of restaurant project design.Thinking from the perspective of business model:differentiating consumer's experience, forming regional uniqueness of brand space.Through various explorations of space, we keep to challenge ourselves and pursue innovation.We aim to create a catering aesthetic space for brands and diners that not only satisfies the taste buds but also touches the soul.
Spatial aesthetics is the core of our design.We deeply understand that a successful restaurant is not only a place to provide delicious food but also a space where people can immerse themselves and feel beauty.In each project, we carefully consider the constructed relationship and the use of light.Through ingenious lighting design, we create a warm, romantic or enthusiastic atmosphere to meet the needs of different catering categories.Moreover, we also pay attention to the proportionality of spatial scale and the rationality of layout to ensure that diners could enjoy delicious food in a comfortable environment.Whether spacious halls or private rooms, they are all under elaborate plans to achieve maximum utilization of space and the best traffic orientation.
The diversity of catering categories determines the diversification of space styles.In traditional Chinese restaurants, we draw on aesthetic elements such as painting and architecture,and integrated them into the space to show an elegant contemporary oriental charm; while in modern Western restaurants, we adopt constructed relationships, color collisions, and combinations of diverse materials to create a fashionable and simple atmosphere.Whether it is an exquisite French meal, Thai cuisine with Southeast flavor or hot pot which is full of earthly atmosphere, we all strive to make the space style and the characteristics of catering categories complement each other, so that the diners can feel the unique charm of the space since the moment they step into the restaurant.
Cultural theme is the soul of restaurant design.We deeply explore the regional cultural characteristics of various places and integrate them into the space design.For example, when designing a restaurant themed on Minnan culture of Fujian, we use elements such as Minnan architecture,swallowtail eaves, Asian style, hexagonal red bricks and paper-cuts to create a space full of Minnan cultural atmosphere; while in a restaurant themed on seven famous paintings, we use the charm of famous paintings to construct the context and draw inspiration from the stories in paintings to choreograph, so that dances and space can create an oriental aesthetic poetic field and emotional atmosphere, and at the same time provide diners with an exquisite aesthetic experience.Through the presentation of cultural themes, it not only brings a unique dining environment for diners but also inherits and promotes the charm of regional culture.
We always encounter some projects with a long historical timeline.In such projects, we try to let the space have a dialogue with time.By preserving the structure and elements of old buildings and giving them new life, we show the blend of history and modernity.At the same time, we use modern materials and technologies to create a space effect with a sense of the future, allow diners to feel the change of time in the same space.This exploration of the time dimension makes the restaurant not only an existence in the present but also a link connecting the past, present and future.
Art is an important means to improve the quality of space.We cooperate with artists to display artworks such as paintings and sculptures in restaurants, add a strong cultural atmosphere to the space.Meanwhile, we closely follow the fashion trends and integrate the modern design elements, to keep the restaurant always fresh and attractive.In the past ten years, we have been constantly exploring the perfect combination of artistry and modernity to create themed restaurants that not only have artistic value but also meet modern aesthetic needs.
This book includes the works in recent four years, is a witness to our continuous interpretation and exploration of restaurant space aesthetics.Each project is a challenge and also a growth.We will continue to uphold the spirit of innovation, constantly tap the potential of space, and bring more stunning catering space designs.
Gary Zeng
October 2024 in Shanghai
曾建龙作为GID格瑞龙国际设计品牌的核心之一，除负责公司日常运营管理之外，更多的是做设计创意，把每一个项目或者产品都注入新的思想和设计表现，在团队中，他在定位和创造力方面发挥着核心作用。凭借在国外多年的学习和工作经验，曾建龙学会用多维视角去理解事物的差异性，喜欢将自己对生活的理解和感知用自己的方法融入项目，并最终呈现在作品中。
曾建龙的作品涉及建筑、产品、空间、微观视觉艺术、商业模式构造等领域。设计作品曾获得德国红点设计大奖、美国年度最佳设计奖金奖、意大利设计大奖赛金奖、英国餐厅和酒吧设计大奖、英国安德鲁·马丁国际室内设计大奖、韩国K DESIGN AWARD等国际知名奖项。
曾建龙秉持对当代东方美学生活方式的研究精神，从空间设计到产品创作，不断探索、拓展设计领域。他善于将美学方式与商业模式相融合，并用多维视角去理解事物的差异化。设计源于生活，设计改变生活。
As one of the core figures of GID international design brand, Gary Zeng, in addition to the daily operation and management of the company, devotes more time to creative design.He infuses new ideas and design expressions into every case or product.Gary plays a core role in positioning and creativity within the team.With his years of study and work experiences abroad, Gary has learned to understand the differences of things from multiple perspectives.He likes to integrate his understanding and perception of life into projects in his own way and finally present them in his works.
Gary's works cover fields such as architecture, products, space, microscopic visual art, and business model construction.His design works have won international renowned awards such as the German Red Dot Award, the American Best of Year Awards Gold Medal, the Italian A'Design Award Gold Medal, the British Restaurant and Bar Design Awards, the British Andrew Martin International Interior Design Award, and the South Korean K-DESIGN AWARD.
Gary adheres to the research spirit of contemporary oriental aesthetic lifestyle, continuously explores and expands the field of design,from space design to product creation.He is good at integrating aesthetic methods with business models, and uses a multi-dimensional perspective to understand the differences of things.Design comes from life and design changes life.
