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1.4 Foreign Cases

1.4.1 The First Case

Case Tile:

US InsurTech Market Analysis

Case Content:

The US InsurTech Market size is estimated at $ 49.82 billion in 2024, and is expected to reach $ 66.66 billion by 2029, growing at a CAGR of greater than 6% during the forecast period (2024-2029).

The United States is the largest insurance market globally, and it has been a hotbed for InsurTech companies. The market has experienced substantial growth in recent years, with investments pouring into InsurTech startups. InsurTech has attracted significant venture capital investment. InsurTech companies leverage various technologies such as artificial intelligence(AI), machine learning (ML), Big Data analytics, the Internet of Things (IoT), and Blockchain to streamline processes, enhance underwriting accuracy, automate claims handling, and personalize insurance products. InsurTech has facilitated the emergence of new insurance models, such as peer-to-peer (P2P) insurance, on-demand insurance, and usage-based insurance(UBI). These models offer more tailored coverage options and flexible pricing based on individual risk profiles. InsurTech companies in the United States focus on improving customer experience by offering user-friendly digital platforms, simplified policy purchasing processes, and faster claims settlement.

The post-COVID-19 scenario of the United States InsurTech market is experiencing significant growth. InsurTech companies are leveraging technology to provide innovative solutions and streamline insurance processes. Factors like increased digitization, rising customer expectations,and the need for personalized insurance offerings are driving the market.

Case Comments:

The growth of the US InsurTech market demonstrates the transformative impact of technology on the insurance industry. With a focus on leveraging AI, ML, Big Data analytics, IoT,and Blockchain, InsurTech companies are revolutionizing traditional insurance practices. The influx of investments into InsurTech startups shows the industry's recognition of the potential for technological advancements to drive efficiency and enhance customer experience. As InsurTech continues to reshape the insurance industry in the United States, we believe the insurance industry will experience further advancements in the US.

Case Source:

Mordor Intelligence Research & Advisory. US InsurTech Industry Size & Share Analysis-Growth Trends & Forecasts(2024-2029)[EB/OL].(2024-06-14)[2024-07-01].https://www.mordorintelligence.com/industry-reports/united-states-insurtech-market.

1.4.2 The Second Case

Case Tile:

The Development History of L

Case Content:

L has been rated the top InsurTech company in the US by numerous leading review sites.

According to independent reports, 94% of policyholders indicate they are likely to renew their policy, 96% would recommend their services to a friend and 97% have rated their claims experience positively. Such odds were unheard of in the InsurTech sector until now, as L continues to disrupt the market place.

We tracked their journey to success, pinpointing the company's milestone moments.

2015

L is born

L launches as a licenced carrier that sells its own products and services and in its first funding round in December 2015, raises $ 13m through investors S Capital and Israeli VC A.

2016

Customer generation

Following it's official launch, L takes off with unprecedented success, signing up more than 14.000 customers within its first six months of operation. In the same period, Series A and B funding rounds generate a further $ 48m in investments to expand the company. L also becomes one of the few insurance companies to receive B-Corporation certification.

2017

Kerching!

The money continues to roll in as investors fall over themselves to provide capital to the growing InsurTech. A company and SV company join up, as well as S bank-raising the investment total to $ 180m.

2019-2020

Lift-off

L announces a further $ 300m investment from S bank taking its investment capital total to $ 480m. In April the company launches in the Netherlands. In July L becomes a public company, and in December, the InsurTech company wins its trademark dispute with T company over the use of pink on the logo.

Case Comments:

Overall, L's history is a testament to the power of science and technology in changing a traditional industry like insurance. As the InsurTech company continues to disrupt the marketplace and set new standards for the industry, its journey serves as an inspiration for aspiring entrepreneurs and businesses looking to make a significant impact in the world of insurance technology.

Case Source:

JOANNA. Timeline:the story of lemonade[EB/OL].(2021-05-06)[2024-07-01].https://InsurTechdigital.com/InsurTech/timeline-story-lemonade. IM8Zu/S1WTeCLDCSJ/WXaQJUM5xpNOLu8AfXvC3EEBkOZIcoaiAV7XwBrsLWu6bb

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