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Analyze the following cases and answer the questions.
Questions
1.What factors may have influenced the employees' preference for wearing flip‑flops at work in Saudi Arabia?
2.How can Chen Wei better understand and navigate the cultural norms and expectations related to professional attire in Saudi Arabia?
3.What could Chen Wei have done differently to address his concerns about the employees wearing sandals, while also maintaining positive relationships with his team?
Questions
1.What did Starbucks do when it entered the Saudi Arabian market?
2.Why was the female figure erased from Starbucks's logo?
3.What can the Chinese company learn from the marketing case if it wants to enter the Saudi Arabian market?