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Directions: In this section, there are three passages. Each passage is followed by five questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should choose the best choice.
Welcome to Green Village Community! Here is some information for the newcomers about the sports and fitness facilities in this area.
Power Station Gym
This gym is well known in the area. Here you can find a newly-built swimming pool and the latest fitness equipment. It has a team of skilled trainers that can provide personal training. Please note that the swimming pool is closed for cleaning every Sunday and it is not open to the public.
Zest-booster Leisure Center
This is the largest leisure center in the area and it is open 24 hours a day. It is a perfect choice for people who need a flexible workout schedule. It has a 400-meter running track that is free to use for members. It provides specially designed fitness programs for VIP members. It is open six days a week and closed on Mondays.
Wonder Ladies’ Club
This club is for female members only. It has a modern gym with the newest equipment. It offers one-to-one training and programs that best meet females’ needs. It also organizes club events such as lectures on health care and member gatherings where you can get to know other club members over a cup of coffee and snacks.
Josh's Running Club
This is a club organized by Josh Smith, a professional running athlete. He leads a five-kilometer run every Tuesday and Friday evening, starting at 9 o'clock. You don't have to become a member or pay anything to run with the club. Just come and meet other runners at the main gate of Green Village Park.
Papa and Mama's Health and Fitness
This center welcomes anyone above the age of 60 who wants to improve his or her fitness by doing some regular and easy exercise. You can surely find the support you need to achieve your goals. It has a team of super-friendly personal trainers of yoga, dancing, etc. Currently, they are offering programs to non-members free of charge, every Monday morning.
1. At Power Station Gym, you can ______.
A. attend member gatherings
B. have coffee and snacks
C. use a running track for free
D. swim in a new pool
2. Which of the following is a good choice for people who need a flexible workout schedule?
A. Zest-booster Leisure Center.
B. Wonder Ladies’ Club.
C. Josh's Running Club.
D. Papa and Mama's Health and Fitness.
3. Wonder Ladies’ Club provides ______.
A. VIP fitness programs
B. health-care lectures
C. swimming courses
D. running classes
4. Who set up Josh's Running Club?
A. A wonder lady.
B. An old couple.
C. A professional athlete.
D. A fitness trainer.
5. Who are the target customers of Papa and Mama's Health and Fitness?
A. Swimming athletes.
B. Young mothers.
C. Running lovers.
D. Elderly people.
User Generated Content (UGC) is defined as any type of content that has been created and put out into the world by fans or people who are not paid to do so. UGC can take many forms. It can be photos, blog posts, tweets, or videos—anything that involves a user promoting a product that's not been directly launched by the brand in question.
In 2011, Coca-Cola launched its Share-a-Coke campaign. It allows people to customize Coke cans and bottles with names, nicknames and personalized messages. The Share-a-Coke campaign remains a brilliant example of a highly successful UGC campaign. This helped Coca-Cola drive more audience engagement, and boost its brand through user-created material, which made Coca-Cola have the most UGC.
The benefits of UGC are almost endless—by watching what your users are sharing, you're able to get a better understanding of your target market, and perhaps even expand your target audience. But in fact, companies choose to use UGC in order that they can promote their products all over the world.
As noted, UGC can deliver significant benefits to brands because it's content produced directly by people who already love your business. It expands your content reach, helps create new fans, deepens relationships with current consumers and provides you with brand advocates.
Have you used UGC in your content marketing? What are some of the best examples of UGC that you've seen?
6. What is UGC?
A. It is an app.
B. It is a newly built building.
C. It is a new book.
D. It is User Generated Content.
7. Which of the following contents can UGC contain?
A. Complaints, pictures and posts.
B. Websites, pictures and comments.
C. Pictures, videos and posts.
D. Phone numbers, pictures and texts.
8. Which company has the most UGC according to the passage?
A. Pepsi.
B. Coca-Cola.
C. Starbucks.
D. Lego.
9. Why do companies use UGC?
A. Because they want to attract more employers.
B. Because they want to promote products.
C. Because they try to become the most famous one.
D. Because they want to build more branches.
10. Which is the best title of this passage?
A. The Rise of UGC
B. The Decline of UGC
C. UGC—A New Brand
D. UGC—The Traditional Advertisement
During the COVID-19 outbreak, many children were isolated at home. They often felt very unhappy as their normal lives were suddenly interrupted and completely changed.
Sproutel Purrble came to save some of these children out of trouble. An interactive (互动的) plush (毛绒) toy equipped with seven sensors (传感器) that respond to touch, Purrble's able-to-touch heartbeat speeds up to 135 beats per minute when it senses somebody is playing with it. Kids can then comfort their companion with gentle touch and soft voice, slowing Purrble's quick heartbeat to a low continuous sound—calming themselves as well in the process.
Developed through using research from the Committee for Children, a nonprofit and global leader on social-emotional learning, the device aims to help children learn to manage their emotions, such as keeping them calm.
Early research shows that Purrble is doing just that: in a study with 20 families, 19 parents reported that the toy helped their kids calm down when they needed to. “I grew up with a long-time illness as a child and would have loved to have this,” says Aaron Horowitz, head of Sproutel, the company which designed the toy.
11. What is Sproutel Purrble?
A. A sensor.
B. A kid.
C. An illness.
D. A toy.
12. What enables Purrble to calm kids down?
A. Feeling isolated.
B. Having lots of plush.
C. Responding to touch.
D. Making different sounds.
13. How do kids comfort Purrble?
A. Equipping it with sensors.
B. Responding to its sound.
C. Touching it gently.
D. Increasing its heartbeat.
14. Which of the following designed the device?
A. Sproutel.
B. A famous researcher.
C. Aaron Horowits.
D. Committee for Children.
15. Which of the following best describes most parents’ attitude to Purrble?
A. Unclear.
B. Critical.
C. Positive.
D. Negative.
Directions: In this part, there is a short passage followed by five questions or incomplete statements. Read the passage carefully, then answer the questions or complete the statements with NO MORE THAN 10 words.
Marie Curie might have lived a long time ago, but she is still inspiring people today. This superstar scientist won two Nobel Prizes and discovered two new chemical elements. She was also one of the first researchers to investigate radioactivity and organized mobile X-ray units during the First World War (1914~1918). Curie did this just a few years after women were first allowed to study at universities. To mark the international Day of women and Girls in Science on 11 February, let's take a look at this remarkable scientist's life story.
Secret schooling
In 1867 when Maria Sklodowska (as she was then known) was born, Poland was part of the Russian Empire. Around the world, women were only just beginning to be accepted into universities. The first French woman to gain a degree graduated in August 1861. In 1868, the first women were admitted to university in Britain. In Poland, however, women were not allowed to enroll in universities, so the young Maria took lessons with the Flying University, a secret college that gave lessons in changing locations such as private houses around the country.
Curie moved to Paris in 1891 to further her studies. Unable to afford heat in her small apartment, she kept warm by wearing all her clothes at once. By studying hard, she earned her first degree in physics in 1893 and then another one in mathematics. In 1894, she met another young scientist, Pierre Curie, and on 26 July 1895, Marie and Pierre got married. Marie Curie (as she then became known) began researching radiation. Her husband, seeing the progress she was making, abandoned his own research to work with her. In 1898, the Curies published two papers announcing the discovery of two new radioactive elements—polonium (named in honor of Curie's native Poland) and radium.
Winning awards
In recognition of their work, the 1903 Nobel Prize for physics was awarded to Marie and Pierre Curie. This was the first time a husband-and-wife team had ever won the prize. The couple continued working together until 1906, when Pierre was killed by a horse-drawn cart while crossing the street.
Groundbreaking science was a family business. The Curies had two daughters, Irene and Eve. Irene won a Nobel Prize in 1935, while Eve was a talented journalist. Marie's son-in-law also won a Nobel Prize, bringing the Curie family's haul of Nobles to five in total a record that remains unbroken.
Helping others
Continuing her research, Marie Curie defined the unit of radioactivity, the curie. She discovered that radium destroyed diseased cells faster than healthy cells and, realizing that radiation could be used to treat cancer in the body, she founded the Radium Institute in Paris. When the first World War broke out, Curie developed and supervised the first portable X-ray machines so surgeons could examine soldiers injuries more accurately.
After the War, Curie was bombarded with honors from all over the world. This provided her with enough money to ensure the future of the Radium institute, which was renamed the curie institute after her death. Marie Curie did most of her work in France and became a French citizen, but she remained proudly Polish.
Probably not fully aware of the dangers of working with radioactive substances, Curie's lifelong exposure to radiation made her very sick, Marie Curie died, aged 66, in 1934. Some of her lab books are still so radioactive that they must be stored in lead boxes. She remains one of two people, with Linus Pauling, to have won Nobel Prizes for work in two different fields—physics (1903) and chemistry (1911).
16. What are the two chemical elements that Marie discovered?
17. When were British women first admitted to university?
18. The Flying University was a secret college that gave lessons ______.
19. How did Marie keep warm in her apartment while studying in Paris?
20. Why did Marie's husband give up his own research to work with her?