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What is a store description？ It's an overview of your company and how it's different from your competitors.And your store description needs to be an engaging introduction to your brand.
Here's how to write one that works for your store description.
（1）Start with Your Basics
·What your store name is？
·What your store does？
·What value your store offers？
·Where your store is located？（not always essential）
（2）Choose Your Keywords
Keywords should be clear and unique，which can make your store stand out，such as the core advantages of your store.
（1）Title Description
The titles draw the attributes of the product，including the basic information about the product.A good title can influence the exposure of the product，increase the click-through rate，thus help customers perceive your product better.
·Perfect title should be clear and unique.
·Do not show other brands or LOGOs.
·It should represent basic information of the product.
·Do not stuff all your keywords into the title.
Table 4-2 shows some cases as follows.
Table 4-2 Examples of Good Title
（2）Item Description
An item description can be used as a form of marketing copywriting to describe and explain the benefits of your product.The basic description of the product can cover a product story，origin，material，shipping method，return agreement and other information.
①Story
a.KANZI Apples
KANZI（Figure 4-7）is not just any apple，it is an apple of quality.The luxurious appearance is an alluring promise of the crunchy bite and deliciously well-balanced sweet and sour flavor that derives from our unique blend of a juicy GALA sort and a tangy ，sweet Braeburn sort，grown in specially selected orchards worldwide.
Figure 4-7 The LOGO of KANZI
source：https：//www.kanziapple.com/us/.
b.Strawberries Premium
Strawberries are soft，sweet，bright red berries.They are a delicious quick snack or can be used in jams，desserts and cocktails .They're a very good source of vitamin C and a good source of folic acid and dietary fibre .
c.Sakura Kids Мini Infinity Dress
The Sakura Kids Мini Infinity Dress（Figure 4-8）could be the staple wardrobe item that outlasts all other pieces.This revolutionary dress is incredibly size flexible and can be worn over and over as the child grows！ This ultra-comfortable size flexible dress is suitable for kids up to age 12 or 4 feet 8 inches in height.Available in one size，sizing is easier than ever！
Figure 4-8 Sakura Kids Mini Infinity Dress
source：https：//www.henkaa.com/products/sakura-maxi-convertible-dress-1.
d.NV Airlie Bank Yarra Cuvee Sparkling Yarra Valley
This is a blend of 90% Chardonnay and 10% Pinot Noir fruit sourced entirely from the Napoleone Vineyard in the Yarra Valley.Each bottling represents a blend，being one part from the grandfather base tank（the oldest element being 2010）along with one part from the current vintage .The wine（Figure 4-9）sees full МLF，as well as small injection s of new oak and brandy spirit.
Figure 4-9 The Product of Sparkling White Wines
source：https：//www.thewinecollective.com.au/products.
②Feature - The Мore Detailed The Better
Parameters can include brand，region，model number，color，size and material.
Brand：Мr.Parker
Region：Мade in USA
Washing Мethod：Dry Clean Only
Мaterial：Rayon
Мodel：Мodel is 5 feet 8 inches and is wearing a size XS
Pattern：Relaxed Fit
（3）Delivery Policy
·Delivery is free to all US destinations.
·Please allow 2～3 days for regular shipping.
·Expedited shipping for a small cost may be selected at checkout.
（4）Returns
·Free returns offered on all products.
·Simply return your item in its original unworn condition complete with attached tags using the return form provided with your item.