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1. Learn the following abbreviations, and write down their full expressions and Chinese meanings.
(1) CBEC
(2) B2B
(3) B2C
(4) C2C
(5) O2O
(6) M2C
(7) P2C
(8) P2P
2. Group Discussion.
Please discuss in groups on the concept of cross-boder e-commerce, and the job positions related with this field.
Listen to the following sentences and fill in the blanks.
(1) In this part, we explore CBEC (short for ______________) as a new driver of international trade.
(2) In recent years, the rapid growth of cross-border e-commerce has accelerated ______________ consumption all over the world.
(3) According to the type of interaction, the main modes of cross-border e-commerce can ______________ B2B, B2C, C2C and so on.
(4) ______________ in cross-border e-commerce has to be continuously strengthened.
(5) With the growth of the Internet and the development of ______________ , as well as online payment, consumers are more open to the chances to purchase ______________ from Internet platforms, which is called cross-border e-commerce.
A and B are classmates. They are discussing about their understanding of cross-broder e-commerce. Please try to role play the following dialogue, and especially pay attention to the underlined parts.
A: Hi, what do you like to do in the future after graduation?
B: Oh, I'm not sure. I think I will try to do something in the cross-border e-commerce field. You know, nowadays it is quite a new and promising career direction.
A: Oh, yes. I think I will also try it.
B: Really? What a coincidence . It is said that the current talent gap in the cross-border e-commerce field is particularly large.
A: Yes, and more and more companies are launching business in this field.
B: That means there are plenty of opportunities for us.
A: Exactly. This semester, we've got two courses closely related to the theme of cross-broder e-commerce. We should try to learn them well.
B: Sure. And I think we need more practices with some real accounts from different cross-border e-commerce platforms .
Tips： We should have a correct view of our future career choice and have confidence in our major.
With the development of technology and the growth of the Internet, it has provided customers from all over the world with the ability to purchase products and/or services that may be unavailable or expensive in their home countries or regions from Internet-based platforms .
This is known as cross-border e-commerce (CBEC). It is a new alternative for department stores, small businesses, and large-scale supermarkets to compensate losses.
CBEC includes the import model and the export model.
Currently, the import business on the cross-border e-commerce platform is conducted under two modes of operations .
(1) Direct mail model.
(2) Bonded area import model.
With the direct mail model, consumers purchase goods from qualified e-commerce platforms, and products are shipped by international transportation to customers directly. As for bonded area import model, the products are shipped in bulk and stored in warehouses before being shipped to customers that have placed their orders online after completing customs clearance and inspections procedures . It is important to be cautious of selecting the bonded import channel, as retailers have to bear inventory risk when the imported products are sent to bonded warehouses before being delivered to customers. It is vital that retailers forecast market demand before the shipment begins in order to avoid any possible inventory risk.
The success of export cross-border e-commerce model highly depends on the collaboration among the supply chain partners, including product sourcing, logistics, payment , and after-sales services .
Tips: Learning the knowledge of cross-border e-commerce will help us expand our international vision, and we can also better feel the responsibility of China as a big manufacturing country.
Words ＆ Expressions
purchase /'pɜ:tʃəs/ v. 购买
unavailable /ˌʌnəˈveɪləbl/ adj. 难以获得的
platform /ˈplætfɔːm/ n. 平台
alternative /ɔːlˈtɜːnətɪv/ n. 供替代的选择
large-scale /'lɑ:dʒskeɪl/ adj. 大规模的
compensate /ˈkɒmpenseɪt/ v. 赔偿，偿付
conduct /kənˈdʌkt/ v. 实施；进行
mode /məʊd/ n. 模式；方式
operation /ˌɒpəˈreɪʃn/ n. 操作；经营
qualified /ˈkwɒlɪfaɪd/ adj. 有资格的
ship /ʃɪp/ v. 运送
transportation /ˌtrænspɔːˈteɪʃn/ n. 运输
bulk /bʌlk/ n. 大量
warehouse /ˈweəhaʊs/ n. 仓库
customs /ˈkʌstəmz/ n. 海关；关税
clearance /ˈklɪərəns/ n. 清除；准许
inspection /ɪnˈspekʃn/ n. 检查
procedure /prəˈsiːdʒə(r)/ n. 手续；步骤
collaboration /kəˌlæbəˈreɪʃn/ n. 合作
source /sɔːs/ v. 获取
logistics /ləˈdʒɪstɪks/ n. 物流
payment /ˈpeɪmənt/ n. 支付
retailer /ˈriːteɪlə(r)/ n. 零售商
inventory /ˈɪnvəntri/ n. 存货
deliver /dɪˈlɪvə(r)/ v. 递送；投递
vital /ˈvaɪtl/ adj. 至关重要的
forecast /ˈfɔːkaːst/ v. 预测
customs clearance 清关
depend on 取决于；依靠
supply chain 供应链
after-sales services 售后服务
1. Use the words in the box to complete the sentences below.
platform transportation warehouse large-scale inventory purchase
(1) There will be a/an ______________ orders on the Date of Double 11.
(2) To save the money used on ______________ , usually the products are shipped in bulk.
(3) Alibaba is a very big CBEC ______________ from China.
(4) Nowadays, customers can ______________ whatever they like online.
(5) This big building is used as the ______________ of this company.
2. Fill in the blanks to complete the translation of the following sentences.
（1）如果卖家能提供好的售后服务的话，他/她的买家就会更满意。
If a seller can provide good ______________ , he/she can make buyers more satisfied.
（2）供应链是使这家公司如此成功的诸多优势之一。
The ______________ of this company is one of its advantages for being so successful.
（3）零售商不想在做跨境电子商务买卖时承担库存风险。
Retailers don't want to take the ______________ while they do CBEC businesses.
（4）跨境电子商务是有别于传统外贸的一种新型运营模式。
CBEC, as a new ______________ , is different from the traditional foreign trading.
（5）清关速度很大程度上取决于你选择哪家物流公司。
The speed of ______________ depends a lot on which logistics company you choose.
3. Answer the following questions.
(1) What can customers purchase now from Internet-based platforms?
(2) How many modes of operations are conducted on the CBEC platforms in doing import business? And what are they?
(3) What are included as the supply chain partners?
(4) Why is it important to forecast the demand before the shipment begins?