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作者从德勤咨询公司对来自美国、欧洲、澳大利亚和南非的90多家组织的200多位工作人员进行的访谈资料中,精选了34个变革故事,用来说明成功变革的8个步骤,以及成功的变革心智模式:目睹-感受-变革。在进行变革的时候,企业所面临的核心问题绝对不是战略、结构、文化或系统的改变,最核心的问题是如何改变人们的感受,从而改变人们的行为。

John P. Kotter and Dan S. Cohen. The Heart of Change: Real-Life Stories of How People Change Their Organizations.

Copyright © 2012 by John Kotter and Dan Cohen.

Published by arrangement with Harvard Business Review Press.

Simplified Chinese Translation Copyright © 2024 by China Machine Press.

This edition is authorized for sale in the Chinese mainland(excluding Hong Kong SAR, Macao SAR and Taiwan).

No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or any information storage and retrieval system, without permission, in writing, from the publisher.

All rights reserved. pbOA9L7IT2h45MRGcvvy31k7EKvnd2sNq0WRSwWdOBG/+MhHfMOY8q88AEVZbP3M

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