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[Ex. 1] Answer the following questions according to the text.
1. What does electronic commerce refer to? What is it usually associated with?
2. What are the major different kinds of e-commerce mentioned in the text?
3. What is B2B e-commerce defined as? What does it deal with?
4. What is e-markets defined as?
5. How does B2C e-commerce reduce transactions costs (particularly search costs)?
6. What are the two features B2G has?
7. What are the three forms C2C comes in?
8. What is m-commerce?
9. What industries are affected by m-commerce?
10. What are the three primary processes which are enhanced in e-business?
[Ex. 2] Translate the following terms or phrases from English into Chinese and vice versa.
1. online retailing 1._______________________________________
2. shipping document 2._______________________________________
3. transactions cost 3._______________________________________
4. purchase order 4._______________________________________
5.inventory management 5._________________________________
6. 在线银行 6._______________________________________
7. 竞争价格，公开招标价格 7._______________________________________
8. 渠道管理 8._______________________________________
9. n . 数据库，资料库 9._______________________________________
10. n . 分配；分发，发送 10._______________________________________
[Ex. 3] Translate the following passage into Chinese.
What Is E-commerce
Electronic commerce or e-commerce is a term for any type of business, or commercial transaction, that involves the transfer of information across the internet. It covers a range of different types of businesses, from consumer based retail sites, through auction sites, to business exchanges trading goods and services between corporations. It is currently one of the most important aspects of the Internet to emerge.
The history of e-commerce dates back to 1970, when for the first time, Electronic Data Interchange (EDI) and electronic fund transfer were introduced. Since then, a rapid growth of e-commerce has pervaded almost every aspect of business such as supply chain management, transaction processing, Internet marketing, and inventory management.
E-commerce allows consumers to electronically exchange goods and services with no barriers of time or distance. It has expanded rapidly over the past five years and is predicted to continue at this rate, or even accelerate. In the near future the boundaries between “conventional” and “electronic” commerce will become increasingly blurred as more and more businesses move sections of their operations onto the Internet.
[Ex. 4] Fill in the blanks with the words given below.
consumers storefronts analyze mobile sales
location collect website staff product
Benefits of E-commerce for Businesses
1. Overcome Geographic Limitations
Overcoming geo-restrictions is one of the most prominent benefits of e-commerce. If a company has a physical 1 , the geographic region it can service may limit its client base.
With the creation of an e-commerce website, the lack of agents will no longer be an impediment; 2 from all over the world will be able to learn about and complete transactions on your website.
Furthermore, the introduction of e-commerce provides freedom for both customers and company owners since it only requires a 3 device or a computer to administer and shop.
2. Expand Consumer Base with the Help of Search Engines
The conventional commercial strategy relies mainly on the brand's popularity and connections to drive the business model through physical 4 . Meanwhile, e-commerce will enable search engine traffic characteristics to be controlled.
The most apparent tendency is to use Google to find an item they're interested in and then go to an e-commerce site that sells that 5 , which they've probably never heard of before. The client base will not be limited to a specific geographic area and can grow to other potential markets.
3. Easily Keep in Touch with Customers
E-commerce systems allow businesses to 6 contact information in e-mails, making it easy to send automatic and personalized e-mails to their customers and clients.
Online businesses may let consumers know about a discount, advertise a new product, or check in with a customer for a personal touch with much less effort. Other online technologies such as cookies help customize stores and 7 consumer behavior for better service in the future.
4. Be Flexible in Calling
A physical store's growth necessitates a rethink of how to accommodate more consumers in the same area. A more considerable amount of 8 is required, so is the construction of additional booths.
It's far easier to extend and grow with an e-commerce 9 , though, as it's more flexible. The website can still be maintained during system updates, but businesses will need to collaborate with a technical team (which can be outsourced or in-house).
5. Allow Ordering 24/7
Because e-commerce sites can operate around the clock, business hours are now 24/7/365. From the merchant's perspective, this helps in increasing the 10 for them. An “always open” store is much more convenient from the customer's perspective.