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[Ex. 1] Answer the following questions according to the text.
1. What are the two major types of e-commerce businesses discussed in the passage? 2. What is the most common type of business model?
3. What are the most popular product type of item an online store sells?
4. What advantage does digital goods have? What is the biggest disadvantage of selling digital goods?
5. What can online services range from according to the passage?
6. How many major types of methods for acquiring your products? What are they?
7. What are the few reasons mentioned in the passage that buying wholesale is a lower risk business model compared to manufacturing?
8. What is the biggest benefit to dropshipping?
9. What are the several common ways in which you can compete in a crowded marketplace?
10. Who has always been known for their discount strategy and is big enough to make this price strategy work for them?
[Ex. 2] Translate the following terms or phrases from English into Chinese and vice versa.
1. at a discount 1._______________________________________
2. business model 2._______________________________________
3. end consumer 3._______________________________________
4. physical delivery 4._______________________________________
5. raw material 5._______________________________________
6. vt . 讨论，论述 6._______________________________________
7. vt . 再卖，转售 7._______________________________________
8. n . 可扩展性，可升级性 8.________________________________
9. n . 利润 9._______________________________________
10. n . 破损，破损量 10._______________________________________
[Ex. 3] Translate the following passage into Chinese.
E-commerce
1. B2B (Business-to-Business)
Companies doing business with each other, such as manufacturers selling to distributors and wholesalers selling to retailers. Pricing is based on quantity of order and is often negotiable.
2. B2C (Business-to-Consumer)
Businesses selling to the general public typically through catalogs utilizing shopping cart software.
3. C2B (Consumer-to-Business)
A consumer posts his project with a set budget online and within hours, companies review the consumer's requirements and bid on the project. The consumer reviews the bids and selects the company that will complete the project.
4. C2C (Consumer-to-Consumer)
There are many sites offering free classifieds, auctions, and forums where individuals can buy and sell thanks to online payment systems like PayPal where people can send and receive money online with ease.
[Ex. 4] Fill in the blanks with the words given below.
transactions retailer advanced customer products
distribution market services e-commerce advantages
What Is Electronic Commerce
Electronic commerce (e-commerce) is a type of business model, or segment of a larger business model, that enables a firm or individual to conduct business over an electronic network, typically the internet. Electronic commerce operates in four major 1 segments: business to business, business to consumer, consumer to consumer and consumer to business. It can be thought of as a more 2 form of mail-order purchasing through a catalog. Almost any product or service can be offered via 3 , from books and music to financial services and plane tickets.
E-commerce has allowed firms to establish a market presence, or to enhance an existing market position, by providing a cheaper and more efficient 4 chain for their products or 5 . One example of a firm that has successfully used e-commerce is Target. This mass 6 not only has physical stores, but also has an online store where the 7 can buy everything from clothes to coffee makers to action figures.
When you purchase a good or service online, you are participating in e-commerce.
Some 8 of e-commerce for consumers are:
●Convenience. E-commerce can take place 24 hours a day, seven days a week.
●Selection. Many stores offer a wider array of 9 online than they do in their brick-and-mortar counterparts. And stores that exist only online may offer consumers a selection of goods that they otherwise could not access.
But e-commerce also has its disadvantages for consumers:
●Limited customer service. If you want to buy a computer and you're shopping online, there is no employee you can talk to about which computer would best meet your needs.
●No instant gratification. When you buy something online, you have to wait for it to be shipped to your home or office.
●No ability to touch and see a product. Online images don't always tell the whole story about an item. E-commerce 10 can be dissatisfying when the product the consumer receives is different from expected.