Abstract

Maintaining the subjectivity and discourse power of cultural heritage is the presupposition of its sustainable development.For outstanding cultural heritage’s subjectivity，a concept of“digital being of cultural heritage”is put forward in this thesis.

The digital being of cultural heritage is a dynamic game in which multiple participants are involved.In this game，located at the core of the system，a digital communicator is the director and gatekeeper of this process，having complex relation with the rest involved participants.The digital being of cultural heritage can be revealed through study on digital communicator.A new concept of“digital inheritor of cultural heritage”is put forward.

The study emphasises on innovation in methods.From the perspective of social role，intersubjectivity and media ecology theories，the study pays attention on interaction between people and people，people and cultural heritage under condition of digital media technology.The study is focused on the digital inheritor.The thesis analyzes the birth and construction of this social role of digital inheritor，then descripts，explores and explains the role in relations，including the interaction between the digital inheritor and the cultural heritage items and their traditional inheritors，the influence of digital media technology in digital heritage inheritance on the thoughts and concepts of the digital inheritor，the digital inheritor and audience，the game among all participants，etc.Through the study on the digital inheritor，the digital being of cultural heritage will be revealed.

The main idea in this thesis lies in two points：

New technology inevitably brings new heritage expression，cultural interaction and communicating manner，which will be helpful in achieving multi⁃dimensioned cultural heritage inheritance in a“time⁃space equally，and vertical and horizontal combined”manner；

The use of digital technology can facilitate discourse power of cultural heritage，and sustainable development of the cultural heritage can be facilitated by way of digital being of cultural heritage.

Analysis and theoretical explanation in this study are based on investigation into Yunnan nationalities’cultural heritage digital inheritance.In addition to introduction and epilogue，the mainbody of this thesis includes five chapters listed as followed：

Chapter I introduces the digital inheritor as a new social role and a new subject in cultural heritage representation and production.This chapter analyses on his birth and mission，the role construction and role hierarchy.This is the basic point of the digital inheritor as an individual coming into relation with community and society.

Chapter II pays attention on relations between the digital inheritor and cultural heritage（including items and their traditional inheritors）from the perspective of intersubjectivity.They are not in simply conflict between subject and object.On the contrary，they are intersubjects having equally dialogue and exchange，eliminating the opposition before.The deconstruction of center makes it possible that they can communicate interactivelyand equally.This new type of relation between them is based on the thought of the cultural heritage as a subject，which is the base of sustainable development of cultural heritage.

Chapter III descripts the influence of digital media on the digital inheritor.Skillfully mastering and using of digital media is important feature of cultural heritage digital inheritor which is different from the traditional.What digital media technology brings is not only convenience，but also anything，including people＇s way of thinking，representation，cultural heritage inheritance，even the conception of cultural heritage.The digital media brings freedom，deconstruction，equality，multiplicity and creativity，and all of these are becoming noticeable features of contemporary cultural heritage inheritance.

Chapter IV is on the digital inheritor and audience.This chapter illustrates the relations of the digital inheritor and the four kinds of audience：ordinary native，average audience，professional audience and entertainment user.The audience uniting the past and the future of the cultural heritage，the interaction between the digital inheritor and audience is meaningful.

Chapter V is on game in digital being of cultural heritage.This chapter lays focus to a realistic level，theoretical thinking continued and outspreaded here.Government official，business man and researcher are involved in the current“heritage campaign”.This chapter respectively describes prominent phenomena and problems in digital inheritance game，concerning on the balance among utilitarian interests，individual and group interests，ideology...etc.

Epilogue illustrates the new conception on cultural heritage brought by new media and new technologies.It brings paradoxes about modernization and tradition，about globalization and localization，about the diversity and unity，about the past，the present and the future，etc.These paradoxes are meaningful both for the cultural heritage digital inheritance and the whole social culture development.

Keywords： cultural heritage；digital being of cultural heritage；digital inheritor of cultural heritage