Abstract

Abstract ：Based on the concept and index model of the Chinese City Brand Influence Index （CBII），Provincial Brand Influence Index（PBII） and Urban Agglomeration Brand Influence Index（ABII） this study has formulated，we tested and ranked 288 cities，30 provinces and 20 city groups in China，and created the annual CBII report（2021） as well as seven subject reports，including the city cultural brand influence report，the city tourism brand influence report，the city investment brand influence report，the city livable brand influence report and the city brand communication influence report.

In addition to the above index research，this book also focused on the theme of “Building a New Development Paradigm”，reviews and prospects the development trend of China's place branding in 2021，and discusses the mechanism，problems and challenges of city marketing and branding development.Based on data analysis，development investigation，theoretical focus and case studies，the book puts forward countermeasures and suggestions for China's place branding from multiple perspectives.This annual project is committed to promoting the research and practice of strategic city marketing and branding in China.

Key Words ：citybrand influence，cultural brand，tourism brand，investment brand，liveable brand，brand communication