摘要

摘要：本书是国内首部县域品牌影响力专题研究报告。按照课题组提出的县域品牌影响力指数（Brand Influence Index of Counties,BIIC）概念及指数模型，本书选取中国400个县域样本进行了县域品牌影响力的评估与测量。在此基础上，形成2021年的中国县域品牌影响力指数总报告、县域文旅品牌影响力指数报告、县域创新品牌影响力指数报告、县域宜居品牌影响力指数报告、县域品牌传播影响力指数报告。

除上述指数研究外，本书还对2021年中国县域品牌的发展态势进行了回顾和展望，探讨了县域品牌建设推动共同富裕的关键路径以及面临的问题和挑战。此外，本书还结合昆山、义乌、乐清、曹县和都江堰等县域品牌化案例进行了研究和分析。基于数据分析、发展考察及案例研究，本书从多个角度对中国县域品牌建设与发展提出对策建议，致力于推进中国县域品牌建设的研究，并试图为中国县域品牌化实践提供有价值的理论指导与经验参考。

关键词：县域品牌；文旅品牌；创新品牌；宜居品牌；品牌传播

Abstract: Book report is the first research report on county brand influence in China.According to the concept and index model of brand influence index of counties（BIIC）proposed by the research group,this book selects 400 county samples in China to evaluate and measure county brand influence.On this basis,the 2021 China County Brand Influence Index Report,China County Cultural&Tourism Brand Influence Index Report,China County Innovative Brand Influence Index Report,China County Livable Brand Influence Index Report,and China County Brand Communication Influence Index Report are formed.

In addition to the above index research,this book also reviews and looks forward to the development of China's county brands,and discusses the potential path and challenges on promoting common prosperity through place branding.Furthermore,the book analyzes the branding cases of Kunshan,Yiwu,Yueqing,Changxing,Caoxian and Dujiangyan counties.Based on data analysis,development investigation and case studies,the book puts forward countermeasures and suggestions for the construction and development of county-level branding in China from multiple perspectives.

Key Words: county brand; cultural&tourism brand; innovative brand; livable brand; brand communication