Abstract

The gap emerging from the development of competitive volleyball in China and international requires to study the development strategy of Chinese competitive volleyball． This article use document research，survey，SWOT analysis，mathematical statistics methods，analyzing the strengths，weaknesses，opportunities and threats of development of Chinese competitive volleyball cording to the combination the internal and external factors，finding the correct development strategy of Chinese competitive volleyball，which identify characteristics of China＇s social development in the new period and adapts to the development trend of world volleyball． The study states：

1，development strategy of competitive volleyball refers to system，stage，and scientific planning to the global development strategy of competitive volleyball，and methods and strategies of coordinating the global． Chinese volleyball association＇s 2001—2008，2009—2016 plan is the manifestation of the strategy of development of competitive volleyball in China． The implementation of the two plan states the strategy but there are many practical problems in the implementation of the plan． Resolution of these issues must proceed from the strategic height， through a comprehensive， long- term， integrated approach and strategy to solve． 2，management model，athlete’ s cultural quality，volleyball Club，training effect，reserve training and coach’s effect are the major restrictive factors affecting development of competitive volleyball in China in the new period． In these factors，perfecting management mode is to protect and improving coach’s overall quality is key，raising the level of sports team training is fundamental，and strengthen training reserve personnel is the foundation of，improving athletes＇ cultural quality is the driving force，and improving living environment of Club is a prerequisite． 3，international promotion，competition systems，economic investment and business development is the promotion of competitive volleyball development in China in the new period． Among them，the rapid development of international volleyball has provided the conditions for development and improvement of Chinese competitive volleyball，volleyball league implementation of host- guest- court system provides organizations to ensure raising the level of volleyball sports in China，China＇s rapid economic development provides material guarantee for the development of Chinese competitive Volleyball，commercial development and sports professional model has provided experience for the development of Chinese Professional volleyball． 4，According to the advantage and disadvantage，opportunity and threaten existing in athletic volleyball development during Chinese new era，there are four development strategies can be selected： pioneering strategy of playing internal advantage and using external opportunities of organization； protest type strategy of using organization advantage and avoiding or reducing its external threat； by of fighting strategy by using external opportunities to cover internal disadvantage of organization； and conservative type strategy by reducing internal disadvantage of organization and avoiding external environment threat．Each strategic development direction includes two strategies types． 5，Strategic direction in the development of Chinese competitive volleyball is in the second quadrant，towards fighting development strategy； its strategic position angle θ＝ 25 π／36 ∈ ［π／2，and 3 PI/4］，meaning the strategy type is aggressive；strategic strength coefficient greater than 0．5，actively explore strategic measures to be taken． Fighting development strategy of Chinese competitive volleyball is dominated by aggressive fighting for development strategy，and actively explore strategic measures should be taken．

Key words： new era； Chinese athletics volleyball； development strategy