Abstract

The present thesis（supported by“the Fundamental Research Funds for the Central Universities”）makes an empirical study of the spreading of the Chinese national and traditional sports culture in Northern Europe with the culturological and communicological theories.The present thesis makes the following arguments with the employment of the research methods of literature review，field study，per genus et differentiam，expert interview，etc：

1.The semantic definition of the Chinese national and traditional sports culture：（1）It is an important component of the Chinese sports culture，a form of culture produced by a long-term production and practices，taking the art of attack and defense，health care，entertaining shows as its manifestations，absorbing the spirit of Chinese national and traditional culture and taking people’s inner qualities，characters and spiritual accomplishments as its value orientation；（2）Its structure are：material culture layer，policy culture layer，act culture layer and spirit culture layer；（3）Its major functions are national integration and identification，health care，entertainment，profit-obtaining，spiritual encouragement，human moralization，etc；（4）The correlation between its culture characteristics and spreading policies are：pluralistic integration and wholeness policy，inclusive and progressive policy，entertaining characteristics and the policy of common seeking and differences reserving，culture’s profound and evolutionary policy.

2.The study of the context where the spreading of the Chinese national and traditional sports culture takes place：（1）the spreading of the Chinese national and traditional sports culture in Northern Europe is the Chinese“national consciousness”in the context of sports globalization，is the true reflection of the rising of the Chinese“national will”to culture spreading subjects，and is the practical reflection of the Chinese national and traditional sports’“culture consciousness .”（2）Marxist epistemology is the theoretical basis guiding the spreading of our Chinese national and traditional sports culture in Northern Europe；at the same time，the strong vitality of the Chinese national and traditional sports culture itself provides assurance for its spreading；（3）To actively take part in the construction of the singleevent associations and clubs and to implement effectively the theory of“mutual interaction”in the spreading process is the practical evidences of the choosing of overseas spreading carriers，broadening the spreading paths and establishing the ideal spreading form for the Chinese national and traditional sports culture.

3.The communicological study of the spreading of the Chinese national and traditional sports culture in Northern Europe：（1）The analysis of characteristics of the practical identity of the Chinese national spreading subjects provides macro judgment for the layer verdict of culture spreading；（2）The implementation of the spreading content is the manifestation of the spreading subjects Chinese nation，accompanied by Northern European organizations and individuals realizing its spreading will；（3）The investigation of the spreading audience is the practical reflection of the Chinese national and traditional sports culture obtaining identification in Northern Europe；（4）The employment of spreading media and measures is a game played between spreading subjects and audience and is also a objective realization of its culture spreading strategies and skills.

4.The enlightening of the Chinese national and traditional sports culture taking roots in Northern Europe：（1）The essence of its cultural spreading is a cognitive process in a spiral and in cycles which involving contacts，conflicts and integration between Chinese nation and Northern European people.Finally，they increase the understanding and identification of each other and become friendly and supportive to each other.（2）The reasons why the Chinese national and traditional sports culture can be adjusted to Northern European society are：firstly，the Chinese national and traditional sports culture have the properties of“culture product”；secondly，the Chinese national and traditional sports culture is spread in Northern Europe in a special cross-cultural communicative way；thirdly，the Chinese national and traditional sports culture has its own special“culture brand”when spread in Northern Europe.

5.The solutions to the present problems are：（1）to improve and perfect the relevant rules and regulations between the countries in Northern Europe and our nation so as to raise the overall spreading scale and scope；（2）to integrate actively the overseas resources as so to provide a constant motive to the development of the spreading system of the Chinese national and traditional sports culture；（3）to make full use of the advantage of the super-strong vitality of the Chinese national and traditional sports culture so as to promote the pluralistic ecological development of the global sports culture.

Key Words： Chinese national and traditional sports culture；Northern Europe；spreading