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Department of Journalism，Chengdu Sport University，Chengdu，China
Abstract
The definition of Asia doesn’t simply signify Asian.There’s no intergrate Asia politicallly，culturally or economically in the history.Only by means of soccer competition like Asian Games or FIFA World Cup Asian Qualifiers，consciousness of Our Asia would come into being for human beings from all countries and regions of Asia naturally.The political meaning of Asian Games hence transcends the meaning of sport at the very begingning.It becomes the very motive and enthusiasm to host and particapate the Asian Games for Asian countries.
The geniune crisis and chanllenges of the 21 th centruries Asian Games doesn’t resolute to pluralties and fissilities，but the sporting globalization acommpany the economic globalization and development of media techonologies.Globalization somewhat decreases the differences of global culture，especially the sports culture，deminishes the political motive powers of hosting Asian sports games under slogan of Boycott Euro-America.
Globalization of modern sports is a centurial combat dramatically co-organized by international sports organizations，professional sports administrations and cross-national media groups.The Whole-Unity stance of global sports would chanllenge the current mechanism and operating mechanism comprehensively.It would make the ecological environment of sporting morphology，sports mechanism，sports culture and industrial development from countries all over the Asia more disgusing.
Asian sports has to reply to the following questions explicitly at least under circumstances of globalizaion in the 21 th century.First，dormancy of Asian consciousness and decrease of Pan-Asia.Second，whether the Asian sports assaulted by sports globalization could stick to its own features or not.Third，the ultimate deadline of media sports between the overwhelming Euro-American right to discourse and the wrecked Asian sports.Fourth，the demands of ultra-sports and value keep-watching of Asian sports.