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Analysis on the market strategy of competitive martial arts

Lin Li

Beijing Sport University,Beijing,China

Introduction :Ethnic traditional sports are very precious in Chinese traditional culture,which is worth learning and researching.The research on Chinese ethnic traditional sports will make the world culture richer,the world sport science more complete.Competitive martial arts market is one of the most beautiful flowers in the Chinese ethnic traditional sports garden,the development of which is of great significance.

Methods :The methods of literature and comparative analysis are used to study the problems in the development of the competitive martial arts market.Three aspects are analyzed in this thesis.

Results :Three aspects are analyzed in this thesis to conclude the development strategy of the competitive martial arts market.From the aspect of the martial arts match schedule(resources from the Chinese Wu Shu Magazine),there exists no clear match level and structure,in which many matches are repeated meaninglessly.We should arrange a reasonable match schedule according to the matches home and abroad.Martial arts are sortful and complex,so heavy classified tasks are needed to be done by experts,which is helpful to the revision of the judge standard.From the aspect of basis of the competitive martial arts,Martial arts groups associations and organizations should play the roles of making people stronger and healthier,and cultivating the audience and consumers of the competitive martial arts.The government should take measures to support this kind of organizations,register these organizations without complex procedure and avoid direct administrative intervention.From the aspect of competitive martial arts matches’promotion,internet and all kinds of media should be made use of to promote to martial arts,for example,by cultivating several excellent competitive martial arts matches players.

Discussion/ Conclusion :This article analyzes the marketing strategy of competitive martial arts in terms of game arrangement,development base,and promotion.With the application of management theories into practice,it intends to bring about new prospects for glorifying national traditional sports by examining competitive martial arts,as the market of competitive martial arts reveals a lot about that of national traditional sports. 5xpmCxn/2i9uAN3JMd39xAKHMANmNG27JArOPkZPHJVpLlUimXMuQts356kW5PBY

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