Sichuan province’s department of physical fitness club investigation and analysis

Qingqing Cui

Graduate Department，Chengdu Institute of Physical Education，Chengdu，China

Introduction ：In recent years Sichuan Province has been rapid economic develpoment，improved living standards and life of mind，especially after the 5.12 earthquake more and more people are no longer satisfied with traditional ways of life，began to pursue a higher quality of life way through the fitness to meet the life and physical and psychological demands，which promoted the fitness club in physical prosperity and development.This research investigated and analysis the status of fitness club of the city in Sichuan Province and made a reasonable suggestion，hope to get rid of the plight of fitness club in Sichuan Province and give some suggestion.

Methods ：Literature survey；interviews；mathematical statistical analysis；discussion.

Analysis and discussion ：（1）Sichuan Province，the status of the city fitness club.Investigation and analysis the investment of basic situation，operation and service mode，consumers structural conditions，fitness instructors of the situation，consumers motivation of the fitness club in Sichuan province to described the problems.（2）Sichuan Province，fitness club existing problems.By the previous analysis of the status of Sichuan Province city fitness club sort out the problems like model single，fitness content of immature，not fully on the basic of consumers｀s interests and needs，public awareness of fitness and fitness knowledge lack led to lack of fitness positive，coaches need to further improve，the quality of the club management generally lack the same time lack of horizontal linkages.

Countermeasures and suggestions ：（1）Based on quo status further development of fitness clubs，model rich.Promote the development of Sichuan Province，fitness club，to improve the physical fitness market.To members of the real taste of the benefits of fitness club，fich fitness model，promote the development of our province.（2）From the consumers point of view，based on interests and needs to provide fit consumers the way of health and fitness.According to the basic conditions of consumers for membership interests of its consumers to develop and meet the needs of the scientific fitness membership program.Targeted to promote fitness to take part in fitness fitness initiative to help business.（3）Strengthen Fitness instructors team building and personnel training.Strengthen the management and fitness market，the rule of law and regulations.Fitness instructors to implement the registration and evaluation system.Recommended more training more professional talent，more interaction，and raise their level of practice.（4）Strengthen the horizontal linkages between the club and improve the management level.Strengthening horizontal linkages between the club and improve the management level，the establishment of trade associations，exchange information，information sharing.Club operators should employ professional marketing managers，improve the management level. 5a6heKVmWqx7/5IsnaGvqquVR2Sl6RUbeRV7Q9ux43iM3nJ8elnAWaI5eNm/imtR