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【Ex.1】根据Text A回答以下问题。
1. What is the largest E-commerce platform in the world? When did it enter Shanghai Free Trade Zone?
2. What does cross-border E-commerce refer to in Wikipedia?
3. What is the first difference mentioned between cross-border E-commerce and traditional foreign trade?
4. How do the ways of spread differ between cross-border E-commerce and traditional foreign trade?
5. How do the trade models differ between cross-border E-commerce and traditional foreign trade?
6. What is M2C model?
7. What does B2C model mean?
8. How many types is B2B model in export cross-border E-commerce divided into? What are they?
9. What are the dilemmas of cross-border E-commerce?
10. What are the future trend of cross-border E-commerce mentioned in the passage?
【Ex.2】把下列词组翻译成中文。
1. overseas logistics companies 1. _______________________________
2. self-operated platform 2. _______________________________
3. tax refund 3. _______________________________
4. subdivided market 4. _______________________________
5. supply chain 5. _______________________________
6. consumer base 6. _______________________________
7. management fee 7. _______________________________
8. online sale 8. _______________________________
9. authorization 9. _______________________________
10. international brand 10. _______________________________
【Ex.3】把下列单词或词组翻译成英文。
1. n . 分配，分布 1. _______________________________
2. vt . 快递 2. _______________________________
3. n . 模式 3. _______________________________
4. n . 付款，支付 4. _______________________________
5. n . 采购 5. _______________________________
6. n . 质量，品质 6. _______________________________
7. adj . 自营的 7. _______________________________
8. 售后服务 8. _______________________________
9. n . 营业额，成交量 9. _______________________________
10. 跨境电子商务 10. _______________________________
【Ex.4】短文翻译。
Electronic business may be defined as the utilization of information and communication technologies (ICT) in support of all the activities of business. Commerce constitutes the exchange of products and services between businesses, groups, and individuals and hence can be seen as one of the essential activities of any business. Hence, electronic commerce or E-commerce focuses on the use of ICT to enable the external activities and relationships of the business with individuals, groups and other businesses.
Electronic business methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with suppliers and partners, and to better satisfy the needs and expectations of their customers.
In practice, e-business is more than just E-commerce. While e-business refers to more strategic focus with an emphasis on the functions that occur using electronic capabilities, E-commerce is a subset of an overall e-business strategy. E-commerce seeks to add revenue streams using the World Wide Web or the Internet to build and enhance relationships with clients and partners. Often, E-commerce involves the application of knowledge management systems.
E-business involves business processes spanning the entire value chain：Electronic purchasing and supply chain management, processing orders electronically, handling customer service, and cooperating with business partners. Special technical standards for e-business facilitate the exchange of data between companies. E-business software solutions allow the integration of intra and inter-firm business processes.E-business can be conducted using the Web, the Internet, intranets, extranets, or some combination of these.
【Ex.5】扫二维码听短文，并根据你听到的内容填空。
音频1-3
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Today, we are going to talk about five tips for cross-border E-commerce.
It’s important for merchants to research which markets are the best f it for their products. This includes understanding how people 1 in different countries. A country with a small percentage of the population using E-commerce is not a 2 , for example.
Once a promising 3 is identified, research local competition. This will help understand how to differentiate your 4 . It might also result in meeting potential merchant partners for service and returns.
The last step of market research is to investigate local 5 of similar products. Sometimes,based on pricing, it doesn’t make sense to expand into a market as competitive prices could be lower than 6 .
Certain countries do not allow an international order to be 7 directly to the customer’s address. Instead, orders are sent to a local customs office for pick up. Thus, merchants should investigate delivery options in a country to 8 pricing and speed is adequate.
Often international shipping requires transferring the package to a local courier for the“last-mile delivery.”A challenge with this 9 is that local couriers sometimes do not track deliveries, leaving customers in the dark about their order status. Moreover, once the order is delivered, customers do not necessarily receive a proof of delivery. Thus 10 should research local courier partners to confirm their tracking and proof-of-delivery capabilities.
【Ex.6】（选做题）根据Text B的内容，做一个5~8分钟的演讲，可以是Text B内容的概括、评价或由其引申的讨论。用手机对你的演讲录音或录像，把所得的音频或视频文件发送给教师。