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(1) The debate on the status of TCM and Western medicine is getting more heated recently.Simultaneously, health awareness of Chinese people is on the increase. Which medicine will you adopt to maintain your health? Why? How, do you think, should the advertisers and marketers adjust their strategies to meet consumers’ demands for better health conditions?
(2) Interview two or more people from two different foreign cultures. Ask them what major differences they see between the cultural values in their country and those in the Chinese culture. Ask the students to explain these to the class.
(3) Groups of students compare a list of rituals that will probably be performed (or that were performed) at their friends’ or families’ wedding ceremony and reception. What are the marketing implications of these rituals? Another important question might be asked: How are wedding plans affected when people from different subcultures get married?