内容提要

本书紧密结合中国旅游发展的实际，从旅游和旅游业的产生、发展到对未来旅游业的预测，从世界旅游和旅游业到中国旅游和旅游业，从旅游和旅游业的现象到问题及其解决方法，从旅行和旅游历史演进和世界范围的大环境到以中国旅游和旅游业的现状和未来为核心，对旅游和旅游业做了全面翔实的叙述和分析。全书共有14章，内容涵盖旅游、旅游学、旅游业、旅游研究等相关理论与实践，主要内容包括：第1章为旅游与旅游学的相关理论；第2至9章为旅游的产生和发展、旅游活动、旅游业、旅游资源、旅游产品、旅游市场、旅游形象、旅游影响等基础知识与原理；第10至12章为旅游行业组织、旅游行业管理与旅游政策法规等基础理论；第13、14章为旅游发展模式与趋势以及旅游行业前沿领域的新发展。本书结合教学内容重点和难点，培养学生运用相关知识分析、解决实际问题的能力。另外，本书提供学生自主阅读推荐，理论与实践、课堂与课外相结合，培养学生自主学习能力，提高行业认知能力和职业素养。

This book closely focuses on the actual situation of China’s tourism development, from the emergence development of tourism to predicting the future of tourism, from the world travel and tourism to China’s travel and tourism, from the phenomenon of tourism to the problems and their solutions, from the travel and tourism historical evolution and environment of the world to the present and future of China’s tourism and tourism as the core,with a comprehensive detailed description and analysis on the travel and tourism industry. The book is divided into 14 chapters, covering travel, tourism, tourism industry, tourism research and related theory and practice.The main contents include:Chapter 1 on the travel and tourism theory;Chapter 2 to 9 on the emergence and development of tourism, tourism activities, tourism industry, tourism resources, tourism products, tourism market, tourism image, tourism influence and other basic knowledge and principles; Chapter 10 to 12 on the the basic theory of tourism organization, tourism industry management ， related policies and regulations; Chapter 13 and 14 on the tourism development mode, trend and the new development in tourism industry. Mastering the key and difficult points can help students to analyze and solve the problems. And the book provides recommended reading materials,combines theory with practice, in-class study with after-class study, aiming to train student’s autonomous learning ability and improve the cognitive ability and professional quality.