In recent years,China's tourism has become a booming industry.According to the data released by the Ministry of Culture and Tourism,more than 30 million foreign tourists came to China in 2018,creating a market of 73.1 billion US dollars.The number of outbound tourists in China in the same year was nearly 150 million,with a total market volume of about 120 billion US dollars.Such a huge cross-border travel for the purpose of tourism has created a significant demand in terms of language and culture.Xi'an is the starting point of the Silk Road and the ancient capital of the thirteen dynasties.The famous“Terracotta Warriors” has always been one of the principal symbols for the world to perceive China.In this context,the development of a textbook on Chinese for tourism in Xi'an not only meets the needs of Chinese language teaching specialization,but also shows the rich historical and cultural resources of Xi'an from the perspective of tourism.
Chinese for Tourism is divided into three parts:language,culture and tourism.It shows Xi'an's historical culture and contemporary civilization within the teaching of Chinese for tourism.The “language part” takes common travel scenes as the main focus,selects commonly used characters,words and expressive sentences,so that students can learn the language knowledge related to tourism from the dialogues of real scenes.The “ culture part” focuses on the local culture of Xi'an,which not only shows the depth of its history,but also emphasizes the growth of modern civilization.It also introduces historical references and cultural celebrities,making the ancient capital of Xi'an a“ new city”within reach.The “ tourism part” introduces the most famous and representative seven scenic spots that combine the ancient with the modern and vividly presents the modern story of the ancient civilization.
In summary,the “ language part ” is the central part of this textbook and the communicative function is the key to understanding the language knowledge.The “culture part” and “ tourism part” are important extensions that put the scenes of Chinese for tourism in a specific time and space,so that language,culture and tourism can effectively integrate and complement each other,and readers can learn the knowledge about Chinese for tourism at the same time.In this way,readers can fully grasp the social development and humanistic charm of Xi'an.
As one of the Silk Road Chinese series of textbooks, Chinese for Tourism uses the Chinese language as a bridge to support cultural promotion and facilitate tourist communication.It is not only a textbook for the Chinese for tourism major,but also as reference source for colleges and training institutions,as well as a guide for the life and tourism for ordinary tourists in China.
Dong Hongjie Bai Xiaoli
December 25,2020