Copyright © 2013 by Chip Heath and Dan Heath

All rights reserved.

Published in the United States by Currency, an imprint of the Crown Publishing Group, a division of Penguin Random House LLC, New York.
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CURRENCY and its colophon are trademarks of Penguin Random House LLC.

Originally published in hardcover in the United States by Crown Business, an imprint of the Crown Pulishing Group, a division of Penguin Random House LLC, New York, in 2013.

Library of Congress Cataloging-in-Publication Data Heath, Chip.
Decisive / Chip Heath and Dan Heath. — 1st ed.
p. cm.
Includes bibliographical references.
1. Decision making. I. Heath, Dan, 1973– II. Title.
HD30.23.H395 2013
153.8’3—dc23
2012038225

ISBN 9780307956392
Ebook 9780307956415

Cover design by Justin Gammon

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