PRAISE FOR THE POWER OF HABIT

“I have been spinning like a top since reading The Power of Habit , New York Times journalist Charles Duhigg’s fascinating best-seller about how people, businesses and organizations develop the positive routines that make them productive—and happy.”

— The Washington Post

“There’s been a lot of research over the past several years about how our habits shape us, and this work is beautifully described in the new book The Power of Habit by Charles Duhigg.”

—David Brooks, The New York Times

“A first-rate book—based on an impressive mass of research, written in a lively style and providing just the right balance of intellectual seriousness with practical advice on how to break our bad habits.”

— The Economist

“Fascinating.”

— The Wall Street Journal

“ The Power of Habit is chock-full of fascinating anecdotes…how an early twentieth century adman turned Pepsodent into the first bestselling toothpaste by creating the habit of brushing daily, how a team of marketing mavens at Procter…Gamble rescued Febreze from the scrapheap of failed products by recognizing that a fresh smell was a fine reward for a cleaning task, how Michael Phelps’ coach instilled habits that made him an Olympic champion many times over, and how Tony Dungy turned the Indianapolis Colts into a Super Bowl–winning team.”

— Los Angeles Times

“Duhigg clearly knows that people do not like, or even buy, the idea that we’re not creatures of choice. He carefully explains each step of habit building, using science and—the best part—a slew of interesting anecdotes.”

— The Seattle Times

“What I found particularly powerful and useful about his book was the manner in which he illuminated and simplified a lot of complex science into some pretty easily grasped constructs….Given the central role that habits play in any successful long term weight loss effort, how can I not recommend a book that dedicates itself to that very topic. As an added perk, Duhigg is also a great writer and story teller, so it’s entertaining/fascinating to boot.”

—D AVID K IRCHOFF , CEO of Weight Watchers

“Duhigg brings a heaping, much-needed dose of social science and psychology to the subject, explaining the promise and perils of habits via an entertaining ride that touches on everything from marketing to management studies to the civil-rights movement….A fascinating read.”

— The Daily Beast

“A fresh examination of how routine behaviors take hold and whether they are susceptible to change…The stories that Duhigg has knitted together are all fascinating in their own right, but take on an added dimension when wedded to his examination of habits. Readers may come away from the book with fresh ideas about their own behaviors and their susceptibility to change.”

— Associated Press

“Mr. Duhigg argues that much of our lives is ruled by unconscious habits, good and bad, but that by becoming consciously aware of the cues that trigger our habits and the rewards they provide, we can change bad practices into good ones.”

— Pittsburgh Post-Gazette

The Power of Habit is a work of nonfiction. Nonetheless, some names and personal characteristics of individuals or events have been changed in order to disguise identities. Any resulting resemblance to persons living or dead is entirely coincidental and unintentional.

Published in the United States by Random House Trade Paperbacks, an imprint of Random House, a division of Random House LLC, a Penguin Random House Company, New York.

R ANDOM H OUSE and the H OUSE colophon are registered trademarks of Random House LLC.

Originally published in hardcover in the United States by Random House, an imprint of The Random House Publishing Group, a division of Random House LLC, in 2012.

Library of Congress Cataloging-in-Publication Data

Duhigg, Charles.

The power of habit : why we do what we do in life and business / by Charles Duhigg.

p. cm.

Includes bibliographical references and index.

ISBN 978-0-8129-8160-5 (alk. paper)—ISBN 978-0-679-60385-6 (ebook)

1. Habit. 2. Habit—Social aspects. 3. Change (Psychology) I. Title.

BF335.D76 2012

158.1—dc23　　　　　　2011029545

Ebook ISBN　9780679603856

Illustration on this page by Andrew Pole.

All other illustrations by Anton Ioukhnovets.

randomhousebooks.com

Book design by Liz Cosgrove, adapted for ebook

Cover illustration and design: Anton Ioukhnovets

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PRAISE FOR THE POWER OF HABIT