ALSO BY NIR EYAL

Indistractable: How to Control Your Attention and Choose Your Life

PORTFOLIO / PENGUIN

An imprint of Penguin Random House LLC

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Hooked was previously published by the author.

Ebook ISBN 9780698190665

LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA

Eyal, Nir.

Hooked : how to build habit-forming products / Nir Eyal with Ryan Hoover.

pages cm

Includes bibliographical references.

ISBN 978-1-59184-778-6

1. New products. 2. Consumer behavior. 3. Consumers’ preferences. I. Title.

HF5415.153.E93 2014

658.5'75—dc23

2014022222

Cover adapted from a design by Julie Li

btb_ppg_140203494_c0_r6

For Julie