“O f course we understand the dangers, we simply have no other choice.”
The Afghan minister of the interior was a slightly built, soft-spoken man with a demeanor of unfailing courtesy, so his statement had the tone of patient explanation rather than indignation or defensiveness. As a young man he’d lost a leg in the Soviet War and walked with an awkward limp, but his intellect, energy, and commitment to reshaping post-9/11 Afghanistan were undeniable. When he spoke, I listened carefully.
We were talking about the Afghan Police, for whom Mohammad Hanif Atmar was responsible, discussing the horrendous casualties they were suffering in isolated stations in Taliban-contested areas. Poorly trained, inadequately equipped, and unevenly led, raw police recruits regularly fell prey to drugs, corruption, and insurgent violence. So it was incredibly frustrating to see the ministry continue to recruit new police candidates and deploy them to operational areas before they were trained. But, for a variety of reasons, Atmar felt he had no other option.
Most of us would consider it unwise to do something before we are fully prepared; before the equipment is optimally in place and our workers well trained. But as the reader will discover, that’s the situation we found ourselves in. And in researching this book, we discovered that that is the situation leaders and organizations far from any battlefield face every day.
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T he genesis of this story lies in the transformation of an elite military organization, the Joint Special Operations Task Force (described in this volume simply as “the Task Force,” or TF) in the midst of a war. We could compare ourselves during that transition to a professional football team changing from one offensive system to another in the second quarter of a critical game, but the reality was far more drastic. The Task Force’s shift was actually more akin to that team’s moving from playing football to basketball, and finding that habits and preconceptions had to be discarded along with pads and cleats.
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B ut it was anything but a game or a sport. The war against a succession of terrorist groups that had simmered, with periodic outbursts since the 1970s, had gone white hot in the aftermath of 9/11 and the Task Force found itself first in Afghanistan, then, as the fight expanded, in the wider Middle East.
In the spring of 2003 we entered Iraq. What began as a heavily conventional military campaign to unseat the regime of Saddam Hussein had, by the fall of 2003, become a bitter, unconventional struggle against frustrated Sunnis who increasingly coalesced around a charismatic Jordanian extremist who had taken the name Abu Musab al Zarqawi. In the years that followed we (I had rejoined the Task Force in October of 2003) found ourselves in a bitter fight that, in the beginning, was as confounding as it was bloody.
The Task Force hadn’t chosen to change; we were driven by necessity. Although lavishly resourced and exquisitely trained, we found ourselves losing to an enemy that, by traditional calculus, we should have dominated. Over time we came to realize that more than our foe, we were actually struggling to cope with an environment that was fundamentally different from anything we’d planned or trained for. The speed and interdependence of events had produced new dynamics that threatened to overwhelm the time-honored processes and culture we’d built.
Little of our transformation was planned. Few of the plans that we did develop unfolded as envisioned. Instead, we evolved in rapid iterations, changing — assessing — changing again. Intuition and hard-won experience became the beacons, often dimly visible, that guided us through the fog and friction. Over time we realized that we were not in search of the perfect solution—none existed. The environment in which we found ourselves, a convergence of twenty-first-century factors and more timeless human interactions, demanded a dynamic, constantly adapting approach. For a soldier trained at West Point as an engineer, the idea that a problem has different solutions on different days was fundamentally disturbing. Yet that was the case.
Fortunately, the common denominator of the professionals with whom I served was an almost mystical devotion to mission accomplishment. The Task Force was founded in the wake of the Iran hostage crisis failure, and perhaps those images of wrecked aircraft and the burned bodies of American servicemen at Desert One still lay behind the force’s fierce desire to win. And so in the early 2000s we morphed, and morphed again, in a bitter struggle to first contain, and then reduce, the threat posed by Al Qaeda in Iraq (AQI).
By early 2008 that goal was clearly in sight, and the Task Force’s continual adaptation had transformed it into a fundamentally new organization—one that functioned using distinctly different processes and relationships. Because we were so engaged in the fight, we thought and talked constantly about what we were doing. But it was an experience that could only come into true focus when we had the opportunity to deconstruct and study it afterward, enabling us to draw valid conclusions. That’s where this book comes in. In 2010 when I left the service, I joined with several former colleagues to explore whether our shared experience was a one-off occurrence that emerged from the unique factors of post-2003 Iraq, or whether it was a microcosm of a broader changed environment that impacts almost every organization in today’s world. We suspected the latter, but began a journey to find out.
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T his book is the work of four very different individuals, three of whom shared wartime experiences, and a fourth who shares our fascination and passion for the subject. Dave Silverman is a 1998 Naval Academy graduate-turned-SEAL who fought in Iraq before deploying on no notice to Afghanistan in 2009 to serve with me in the International Security Assistance Force (ISAF) headquarters. Chris Fussell is another former SEAL who spent many years at the Naval Special Warfare Development Group, including a year as my aide-de-camp in the Task Force, before taking time at the Naval Postgraduate School in Monterey to study multiorganization fusion cells. Tantum Collins, or Teddy as we know him, I met later, as an undergraduate in a graduate leadership seminar that I have been teaching at Yale University since 2010. The incredible impression he made on me led us to ask him to spend his first year after graduation (before heading to Great Britain as a Marshall Scholar to study at the University of Cambridge) leading this effort to capture the conclusions of our experiences and study in this book. I round out the quartet, with a bit more mileage on me than my colleagues, but still more student than teacher in our examination of this critical idea.
The decision to produce yet another book to help shape and lead complex organizations did not come easily. Shelves are crammed with works of varying value, and busy leaders can feel pummeled by contradictory advice from business gurus and management consultants. But the impact of the Task Force experience drove us to test the conclusions we’d reached, because the wider implications for almost all organizations were so serious.
First, although the Task Force struggled in Iraq, we could not claim we were mismatched against a world-class team. Honestly assessed, Al Qaeda was not a collection of supermen forged into a devilishly ingenious organization by brilliant masterminds. They were tough, flexible, and resilient, but more often than not they were poorly trained and underresourced. They were also dogmatic and offensively extreme in their conduct and views. Their strengths and capabilities were multiplied by a convergence of twenty-first-century factors, of which AQI was simply the lucky beneficiary. Much like a Silicon Valley garage start-up that rides an idea or product that is well timed rather than uniquely brilliant to an absurd level of wealth, AQI happened to step onto an elevator that was headed up.
Second, and most critically, these factors were not unique to Iraq, or to warfare. They are affecting almost all of us in our lives and organizations every day. We’re not lazier or less intelligent than our parents or grandparents, but what worked for them simply won’t do the trick for us now. Understanding and adapting to these factors isn’t optional; it will be what differentiates success from failure in the years ahead.
This book won’t diminish the challenges or simplify the complexity of succeeding in this new age, but it will serve as a lens through which to understand it, in addition to outlining an approach that can allow an organization to adapt to the new requirements.
To capture the subject effectively, our search moved along two lines. In the first, we founded CrossLead to work with civilian firms facing the challenge of adapting in complex, rapidly changing environments. That effort has grown into an amazing collection of talent—young and mature, civilian and former military or intelligence professionals, academics and practitioners. Through on-site, practical work with client partners, we’ve seen firsthand the tornado of changing factors—once-comforting constants transformed into variables that defy predictability and challenge traditional models of leadership and management. For many successful organizations, things that once worked superbly now seem ineffective.
In addition to our direct engagement, we also began an effort to study this phenomenon in other domains and theoretical dimensions, to see whether those undertaking serious examination of the subject were drawing similar conclusions. To a great degree, they are. Reviewing published studies and interviewing experts in a wide variety of fields who generously shared their time, we have put our personal experience under the microscope to validate our findings against their wisdom. We don’t claim to be academic scholars, but we have been more than willing to let their work help guide us to supportable conclusions.
It is important to state up front what this book is, and what it is not.
This isn’t a war story, although our experience in the fight against Al Qaeda weaves through the book. Far beyond soldiers, it is a story about big guys and little guys, butterflies, gardeners, and chess masters. The reader will meet slimy toads, mythical beasts, clanging machines, and sensitive ecosystems.
We hope to help the reader understand what’s different in today’s world, and what we must do about it. We will argue that the familiar pursuit of efficiency must change course. Efficiency remains important, but the ability to adapt to complexity and continual change has become an imperative. Using our experience in war, combined with a range of examples from business, hospitals, nongovernmental organizations, as well as more unlikely sources, we lay out the symptoms of the problem, its root causes, and the approaches that we and others have found effective. Readers will understand and appreciate the challenges they face, and be able to frame what makes sense for them.
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W e do not offer here a series of checklists or a “how to” manual. Instead, in five parts, the reader will journey from problem to solution.
Part I: The Proteus Problem opens in Iraq in 2004 where the world’s most elite counterterrorist force is struggling against a seemingly ragtag band of radical fighters. We explore the unexpected revelation that our biggest challenges lay not in the enemy, but in the dizzyingly new environment in which we were operating, and within the carefully crafted attributes of our own organization. To understand the challenge, we’ll go to factory floors with Frederick Winslow Taylor and look back at the drive for efficiency that has marked the last 150 years, and how it has shaped our organizations and the men and women who lead and manage them. We then examine how accelerating speed and interdependence in today’s world have created levels of complexity that confound even the most superbly efficient industrial age establishments. And we’ll find, much to our disappointment, that Big Data will offer no respite from the unrelenting demand for continual adaptability.
Part II: From Many, One examines both the magic and the myths of teams. The reader will find herself in the operating room of Brigham and Women’s Hospital as surgeons work to save victims of the 2013 Boston Marathon bombing, and lying on the rolling deck of the MV Maersk Alabama next to SEAL snipers whose precise shots save Captain Phillips from Somali pirates. We dissect the processes that create the trust and common purpose that bond great small teams, and dispel the fallacy that it takes Supermen to forge super teams. Then we’ll climb to thirty thousand feet in the cockpit of United Airlines’ ill-fated Flight 173 in December 1978 to explore the daunting challenges that even well-trained crews face, and study some of the adaptations, like Mission Critical Teams, that have emerged to deal with increasing complexity. Finally, we’ll enter the imaginary land of Krasnovia to investigate why so many small teams and firms falter as they grow in scale. And we’ll find that even the elite Task Force suffered from the same malady.
Part III: Sharing looks at how to deal with the continual change and dramatically increasing complexity that whipsaws us at breakneck speed. From the launch pad of NASA’s famed Apollo project that put the first human on the moon, to a blacked-out helicopter putting an Army Special Forces operator on a roof in Fallujah, the reader is introduced to shared consciousness : the way transparency and communication can be used in an organization to produce extraordinary outcomes across even large groups. And the Prisoner’s Dilemma and game theory will illustrate how the simple concept of trust is, in large organizations, anything but simple to create.
Part IV: Letting Go probes the history, advantages, and imperatives of truly empowered execution in an organization—pushing decision making and ownership to the right level for every action. The reader will follow Commodore Perry’s hulking warships to the coast of Japan and awake with me in Iraq to make on-the-spot decisions on who will live, and who will not. Through a fifteen-inch plastic model we’ll pursue the model of “Eyes On—Hands Off” leadership. We’ll then look at the leaders we’ve traditionally sought, and why they are perhaps an endangered species in the new environment. Finally, the reader will sit at my side for the daily video teleconference that I used to shape and drive the Task Force’s efforts, and travel to the small bases in Iraq and Afghanistan where ultimately the job must be done. In doing so, we’ll explore the new, and increasingly important, role of the senior leader.
Part V: Looking Ahead opens with a detailed look at how trust , common purpose , shared consciousness , and empowered execution drove the successful hunt for Abu Musab al-Zarqawi, travels with Alexis de Tocqueville as he holds a mirror up to America’s face, and argues that to succeed, maybe even to survive, in the new environment, organizations and leaders must fundamentally change. Efficiency, once the sole icon on the hill, must make room for adaptability in structures, processes, and mind-sets that is often uncomfortable.
This isn’t a scientific study or the result of clinical trials. We don’t claim that these concepts are original nor do we offer findings that are the product of years of study by field experts. We recognize there may well be mistakes or conclusions that can be challenged. But we believe that by leveraging the thinking of others to help explain the experience we navigated, readers will find a useful blend of practical and theoretical knowledge to combat the growing challenge we all face.
In the early summer of 2014, as this book neared completion, Sunni fighters operating under the banner of ISIS, the Islamic State of Iraq and Syria, captured the northern Iraqi city of Mosul and surged southward like an unstoppable wave toward Baghdad. ISIS was led on its surge through Iraq by the charismatic Abu Bakr al-Baghdadi, a figure reminiscent of the villain we had faced off against a decade prior and whom we will discuss at length in this book: Abu Musab al-Zarqawi. Images of abandoned Iraqi Army vehicles being passed by triumphant ISIS fighters reflected the stunning collapse of the Government of Iraq’s defenses, and with it, its credibility. Veterans of our war watched from afar in sullen frustration as ground we’d taken foot by foot, and yard by bloody yard, fell to yet another extremist movement that advanced with seeming ease despite being outmanned and outgunned by government forces.
The question “Had our success against Al Qaeda been a cruel illusion?” came immediately to mind. But we knew it hadn’t been. What we’d done had been real. Instead, this latest development reinforced some of the very lessons we had drawn. The first was that the constantly changing, entirely unforgiving environment in which we all now operate denies the satisfaction of any permanent fix. The second was that the organization we crafted, the processes we refined, and the relationships we forged and nurtured are no more enduring than the physical conditioning that kept our soldiers fit: an organization must be constantly led or, if necessary, pushed uphill toward what it must be. Stop pushing and it doesn’t continue, or even rest in place; it rolls backward.
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B efore we begin, a thought. There’s a temptation for all of us to blame failures on factors outside our control: “the enemy was ten feet tall,” “we weren’t treated fairly,” or “it was an impossible task to begin with.” There is also comfort in “doubling down” on proven processes, regardless of their efficacy. Few of us are criticized if we faithfully do what has worked many times before. But feeling comfortable or dodging criticism should not be our measure of success. There’s likely a place in paradise for people who tried hard, but what really matters is succeeding. If that requires you to change, that’s your mission.