A critical aspect of my work is finding language that accurately represents the data and deeply resonates with participants. I know I’m off when people look as if they’re pretending to get it, or if they respond to my terms and definitions with “huh” or “sounds interesting.” Given the topics I study, I know that I’m onto something when folks look away, quickly cover their faces with their hands, or respond with “ouch,” “shut up,” or “get out of my head.” The last is normally how people respond when they hear or see the phrase: Never ________________ enough. It only takes a few seconds before people fill in the blanks with their own tapes:
We get scarcity because we live it.
One of my very favorite writers on scarcity is global activist and fund-raiser Lynne Twist. In her book The Soul of Money , she refers to scarcity as “the great lie.” She writes:
For me, and for many of us, our first waking thought of the day is “I didn’t get enough sleep.” The next one is “I don’t have enough time.” Whether true or not, that thought of not enough occurs to us automatically before we even think to question or examine it. We spend most of the hours and the days of our lives hearing, explaining, complaining, or worrying about what we don’t have enough of.…Before we even sit up in bed, before our feet touch the floor, we’re already inadequate, already behind, already losing, already lacking something. And by the time we go to bed at night, our minds are racing with a litany of what we didn’t get, or didn’t get done, that day. We go to sleep burdened by those thoughts and wake up to that reverie of lack.…This internal condition of scarcity, this mind-set of scarcity, lives at the very heart of our jealousies, our greed, our prejudice, and our arguments with life.…(43–45).
Scarcity is the “never enough” problem. The word scarce is from the Old Norman French scars, meaning “restricted in quantity” (c. 1300). Scarcity thrives in a culture where everyone is hyperaware of lack. Everything from safety and love to money and resources feels restricted or lacking. We spend inordinate amounts of time calculating how much we have, want, and don’t have, and how much everyone else has, needs, and wants.
What makes this constant assessing and comparing so self-defeating is that we are often comparing our lives, our marriages, our families, and our communities to unattainable, media-driven visions of perfection, or we’re holding up our reality against our own fictional account of how great someone else has it. Nostalgia is also a dangerous form of comparison. Think about how often we compare ourselves and our lives to a memory that nostalgia has so completely edited that it never really existed: “Remember when…? Those were the days…”