PORTFOLIO / PENGUIN
START WITH WHY

SIMON SINEK is an optimist who believes in a brighter future for humanity. His talk on TED.com is the third most watched talk of all time. Learn more about his work and how you can inspire those around you at StartWithWhy.com.

PORTFOLIO / PENGUIN

Published by the Penguin Group

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Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R 0RL, England

First published in the United States of America by Portfolio, a member of Penguin Group (USA) Inc. 2009

This paperback edition with a new preface and new afterword published 2011

Copyright © Simon Sinek, 2009

All rights reserved

“The Sneetches” from The Sneetches and Other Stories by Dr. Seuss. Trademark TM and

copyright © by Dr. Seuss Enterprises, L.P. 1953, 1954, 1961, renewed 1989. All rights reserved.

Used by permission of Random House Children’s Books, a division of Random House, Inc. and

International Creative Management, Inc., agents for Dr. Seuss Enterprises, L.P.

Ebook ISBN 9781101149034

THE LIBRARY OF CONGRESS HAS CATALOGED THE HARDCOVER EDITION AS FOLLOWS:

Sinek, Simon.

Start with why : how great leaders inspire everyone to take action / by Simon Sinek.

p. cm.

Includes bibliographical references and index.

ISBN 978-1-59184-280-4 (hc.)

ISBN 978-1-59184-644-4 (pbk.)

1. Leadership. I. Title.

HD57.7.S549 2009

658.4’092—dc22 2009021862

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btb_ppg_140207960_c0_r12

There are leaders and there are those who lead.

Leaders hold a position of power or influence.

Those who lead inspire us.

Whether individuals or organizations, we follow those who lead not because we have to, but because we want to.

We follow those who lead not for them, but for ourselves.

This is a book for those who want to inspire others and for those who want to find someone to inspire them.

For Victoria, who finds good ideas and makes them great HmeEyitjvJ+z1UF/SyKGndEgyWNw3EFi85kiDk8k2+NivUAPqedvh+6EKHevWOvf