“ Measure What Matters takes you behind the scenes for the creation of Intel’s powerful OKR system—one of Andy Grove’s finest legacies.”

—Gordon Moore, cofounder and former chairman of Intel

“ Measure What Matters will transform your approach to setting goals for yourself and your organization. Whether you are in a small start-up, or large global company, John Doerr pushes every leader to think deeply about creating a focused, purpose-driven business environment.”

—Mellody Hobson, president of Ariel Investments

“John Doerr is a Silicon Valley legend. He explains how transparently setting objectives and defining key results can align organizations and motivate high performance.”

—Jonathan Levin, dean of Stanford Graduate School of Business

“ Measure What Matters is a gift to every leader or entrepreneur who wants a more transparent, accountable, and effective team. It encourages the kind of big, bold bets that can transform an organization.”

—John Chambers, executive chairman of Cisco

“In addition to being a terrific personal history of tech in Silicon Valley, Measure What Matters is an essential handbook for both small and large organizations; the methods described will definitely drive great execution.”

—Diane Greene, founder and CEO of VMware, Alphabet board member, and CEO of Google Cloud iKx2ZeCSMnFFgQVYW5LiKwU+ru3ZcnX89HRi+eeLIt/HXvJRgO8eCck78aciZZUC