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The methodology adopted in this book is that of legal analysis at both international level and national level．
The analysis of key principles and provisions in the international treaties is made in the following two steps．First it begins with an introduction of‘background'and moves then to demonstrate and evaluate relevant rules．The ‘background'analysis places more weight on the relationship between the treaties and China as a State Member．The main purpose of this step is to understand the importance of these treaties and the reasons for China's accession．Key provisions in the Paris Convention，the TRIPS Agreement and the Joint Recommendation are analysed in Section 1.4．
As to legal analysis at the national level，I state and critically evaluate the law．This book discusses the development of Trademark Law （its definition，recognition，protection and‘misunderstanding'issue）along with key judicial interpretations/administrative provisions；the development of the Trademark Law，the Product Quality Law，the Consumer Protection Law，and the Advertisement Law （‘misunderstanding'issue）along with key judicial interpretations/administrative provisions/local regulations；and the development of IP policy（dedicated IP courts）advocated by the legislative，executive and judicial branches．I will explain and compare the relevant rules referring to the same question in each subsection，and compare them with the relevant provisions in international treaties．