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This book aims to challenge the criticism in the US that the extensive promulgation of IP laws in China，especially those aimed at protecting well－known trademarks，are inadequate．To achieve this aim，this book will carry out the legal analysis through scrutinizing the evolution of well－known trademark protection in China from the 1990s，and discuss the following four questions in four chapters respectively：
1）How has the frequent reconceptualization of a well－known trademark between 1996 and 2013 affected the protection of well－known trademarks in China？
2）How have certain rules regarding the recognition and protection of well－known trademarks，such as the model and fundamental principles of the recognition/protection，protectable subject，examination factors and financial remedies been formulated，and what are their impacts on well－known trademark protection in China？
3）How have certain issues which all originate from the misunderstanding of the conceptual meaning of a well－known trademark in China，such as malicious litigation，misuse of the title of ‘well－known trademark'in advertisements and the misrepresentation of well－known trademark as quality assurance，affected well－known trademark protection in China？
4）How has the deployment of dedicated IP courts played an active role in promoting the recognition and protection of well－known trademarks in China？