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This book contains six chapters．Chapter 2 will examine the frequent reconceptualization of a well－known trademark in China．Chapter 3 focuses on the recognition and protection of well－known trademarks in China．It will cover a wide range of topics，including international norms and certain rules in domestic laws．Chapter 4 will discuss the misunderstanding of the conceptual meaning of a well－known trademark in China．The reasons，consequences and solutions will be analysed．Chapter 5 reviews the reform of Chinese laws before 2013 and outlines the development of the dedicated IP courts between 2013 and 2014．Chapter 6 provides the answers to the four questions raised，demonstrates my contributions and offers concluding remarks．