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Unit 5
价钱好商量

You get a lot more than what you pay for

您买的是物超所值

超级业务必备口语

01 Take the big picture into account.

从大局来看。

02 Our package is a better vaIue.

我们的整套产品比较有价值。

03 Our prices are Iower.

我们的价钱比较低。

04 I wiII get you those tomorrow.

我明天把那些东西给您拿来。

05 When wouId be a good time?

什么时候比较合适?

06 You get a Iot more than what you expected.

您得到的比您期许的还要多得多。

业务必用词汇(VocabuIary)

authorize 授权

reduction 减少

beat 击败

in the Iong run 长期来看

figure 想;认为

voIume 大量的

convinced 被说服

绩效业务会话(DiaIog)

⊙客户关心价格,怎么办?

M:I'm sorry. I can't authorize(授权)that big of a price reduction.(減少)

(对不起。我不能授权做那样大幅度的减价。)

W:Well,your competitor's price, as of today, beats(击败)yours.

(以今天的价格来说,你们竞争对手的价格比你们的好。)

M:However, you must take the big picture into account.

(不过您要把眼光放远来看。)

Our package,in the Iong run,(长期来看)is a better value.

(我们的全部条件,长期来说,价格更好。)

W:How do you figure(想;认为)that?

(这话怎么说?)

M:If you figure the numbers, our prices are lower on a per call basis.

(如果您把数字算进去,我们平均每次服务价格比较低。)

We sell to voIume(大量的)customers such as yourself.

(我们卖的就是像您一样使用量大的顾客。)

W:I would like to see the numbers on that.

(我要看看您所说的这些数据。)

M:All right. I will get you those tomorrow.When would be a good time?

(好。我明天给您。什么时候比较合适呢?)

业务句型解说

❶You get a Iot more than what you pay for.是销售上不可或缺的一句英语,有什么话比让客户觉得占了大便宜更能满足他的心理呢?此处的a Iot more是“多很多”之意,what you pay for是“您所付的钱能买到的东西”,what在语法上称为省略先行词的关系代词,表示“那个东西”或“那件事”,英语中常常使用,不可不会。

❷I can't authorize that big of a price reduction.这句话里的that big of(那样大幅度的……)是最纯正的美国英语,中国人很容易误用so这个字,当然so big(那样大)也正确,但使用上是形容某种东西的大,例如:The tabIe is so big.(桌子好大啊!)与此处用法无关。在这里也不能用such big of。

业务应用会话(Practice, Listen&Repeat)

⊙让客户放心的说法:

M:I am convinced(被说服)that you get what you pay for.

(我相信您得到的,都值得您所花的每一分钱。)

W:That's not exactly the case with us.

(对我们来说可不是这样。)

You get a lot more than what you expected.

(您得到的比您自己预期的都要高得多。)

⊙让客户觉得占便宜的说法一:

W:For this price, I hope I get a maintenance agreement.

(这样的价钱,我希望我们可以得到维修服务。)

M:Yes, that is included in the price.

(当然,维修服务早就包含在价钱里。)

⊙让客户觉得占便宜的说法二:

W:Do you charge on a daily or hourly basis?

(你们是按照每天还是每小时收费?)

M:Whichever is lower is what you will be charged.

(哪一种比较低,我们就按照低的来算钱。)

⊙解释价格为什么那么合理:

Because we deal in volume, low prices are passed on to you.

(因为我们卖的是量,所以就低价给你们。)

Our savings on overhead costs are what make our prices so competitive.

(我们节省固定成本,所以价格可以这么好。) 0Vt36Vgwqel+SbvpqyWAy7Tq2/zLH2guM1P20TTdnQFeW5geiXBbIaSndeKVX36t

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