The relationships between brands and consumers have evolved over the decades. In the traditional selling process, marketing strategies led consumers to brands. Nowadays, it is consumers'relationships with brands that draw them toward them. That is, brands frame the message such that it is no longer about them, but all about the consumer. By focusing on the consumer, brands can discretely integrate aspects of human relationships such as trust, anxiety, fear, joy, shared values, or personal caring into their brand strategies and thereby manipulate consumers. To better understand this process, we begin by examining how humans unconsciously bond with brands and products and how brands can use AI to cultivate and manipulate these relationships to understand consumers and predict their needs. Ai5wr+ViKluOuB3VVd1t/Bo1j/ucNI/X6tC1tgz4HyqWGayCYoWzmfvcPW0pgR1C