英文案例目录

Disney

UPS Sets“Green” Standards for Shipment Packaging

The New Organic Walmart is Eating Whole Food's Lunch

Why Starbucks Succeeds in China and Others Haven’t

Pepsi Drinkers“Live for Now”

Symrise: Using Netnography to Generate New Products

AC Nielsen

Bikers Go“Hog” Wild

Glasses are Cool Again, Thanks to Google

Final Consumers and Their Buying Behavior

Giving and Receiving on Freecycle.org

Apple's Supply Chain

How do Government Buyers Make Their Buying Decisions?

Sleeping with the Enemy?

Age Segmentation

Differentiated Marketing of Smart Phones

Snapchat is Positioning Itself as a Top Social Network

Nike Races Ahead Using Activity-Tracking Technology

GaGa: Not Just a Lady

Procter & Gamble

Inside Whirlpool's Innovation Machine

Greenopolis

Google's Nexus One Promises New Distribution Channel for Smartphones

Renew Blue: Best Buy's Turnaround Strategy

Kindle Pricing Strategies

Global Companies Target Low-Income Consumers

Southwest Airlines

Nike's Promotion – Marketing Communications Mix

Dunkin’ Donuts: Multimedia Communications and Marketing

Ad of the Day: Cheer“Dig it, Get it” Campaign