1.4 Research Questions

Based on the above problems, the research questions are outlined as follows.

(1) What is an effective method to model the use and flow of information systematically for IIOs?

(2) How can we assess the outcome of information-based marketing activities within IIOs?

(3) Can such a method effectively be applied in practice to measure marketing performance in a Chinese university? ZIZFxm/fTPGk25jlisHLM2EI5m7HPSp/aIZyoaBFDnGe4CrLwLR3BM3yVairNIgL