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Modern business can be treated as information intensive organisations where information has a significant function in value-adding processes.Marketing is a typical business activity that is conducted by collecting,processing and providing information. Methods to measure marketing performance with consideration of information become critical as traditional approaches cannot reflect the function of information, and is difficult to be applied to small businesses.
This research aims to develop a method to model and analyse information based activities and together with the approach to measure business performance in IIOs. The research concentrates on the marketing and admission in Chinese universities. MBA Centre of China C University is selected as the case. Design science is applied throughout the study and organisational morphology is used and developed to construct the proposed method.