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CHAPTER 1

ADVERTISEMENT 商业广告

DEFINITION 定义

广告是为了某种特定的需要,通过一定形式的媒体,公开而广泛地向公众传递信息的宣传手段。作为一种营销手段,广告用于鼓励、说服或控制人们持续或者采取新的购买行为。商业广告是最常见的广告形式,它是为了宣传某种产品而让消费者喜爱并购买它,其主要目的是扩大商品生产者的经济效益。而非商业广告的目的则是为了推广或宣传某种思想或观点。

PASSAGE 1 2010年朝阳区高三英语期末考试阅读理解A篇

Experience the Colorado River the Hualapai Way!
River Runners offers the ONLY One Day Whitewater trip
ANYWHERE at the GRAND CANYON!

Since 1973,Hualapai River Runners has been conducting whitewater rafting(漂流)journeys on the Colorado River. Our experienced guides expertly sail along the river and share the history of the Canyon and the Hualapai people with you.

Visitors experience the excitement of whitewater rapids and then stop to enjoy the impressive beauty of Travertine Falls and a tasty lunch. No charge for children 2 years and under.

One-Day Trip

Retail $249.00 + $79.00(helicopter and round-trip ground transportation)

Whitewater rafting tours begin in Peach Springs. Hualapai River Runners transports you to Diamond Creek,which is the starting point for the 37 mile rafting tour. Lunch is included and upon arrival at the rafting tour termination point,fly out of the Grand Canyon by helicopter to Grand Canyon West.

Two-Day Trip

Retail $549.00 + $79.00(helicopter and round-trip ground transportation)

Two-day rafting trips with one night on the Colorado River. All supplies and meals are included. Two days in the Grand Canyon,on the Colorado River allows more time to explore one of the Seven Wonders of the World.

Tours Include:

The helicopter part of transportation is weather permitting. If the helicopter transportation is cancelled because of bad weather,the raft will continue an additional two hours to South Cove and a maximum $20.00 per customer will be given back.

Special Website booking rate 15% off rafting in April 2010. So book now!

Call us Toll Free Today!Tel:1-888-868-9378

56. Where do whitewater rafting tours start?

A. Travertine Falls.

B. Peach Springs.

C. Diamond Creek.

D. Grand Canyon West.

57. We learn from the passage that __________.

A. Hualapai River Runners provides dry clothes

B. you will get $20 back if you are dissatisfied

C. the trip is free of charge for children under 2

D. online booking has a better offer all year round

58. What is the purpose of the passage?

A. To attract people to the sights.

B. To explore the Hualapai culture.

C. To explain how to make a rafting trip.

D. To introduce the history of the Colorado River.

PASSAGE 2 2010年海淀区高三英语一模考试阅读理解A篇

Summer Holiday Fun 2010!

The summer holidays are upon us again. Here is our guide to summer holiday fun in Peterborough!

Peterborough Museum

The Age of the Dinosaurs' is the museum's main attraction this summer. Get up close to prehistoric creatures via some great hands-on exhibits!Watch out for monsters lurking around every corner!The museum is open from 10:00 am to 5:00 pm Monday to Saturday,and from 12:00 pm to 4:00 pm on Sundays in August.

Call 01733 864663 for details.

Saxon Youth Club

School holiday fun:Young people aged 13~19 will be able to produce their own music,compete in spots activities,or try their hand at cooking at Saxon Youth Club,Saxon Community Centre,Norman Road,Peterborough every Monday and Wednesday from 3:00 pm. PLUS—an aero ball tournament will take place on Thursday 12th August between 3:30 pm and 6:30 pm.

Call 01353 720274 for details.

Houghton Mill

Alice through the Looking Class—a new production of the family favorite on Monday 30th,August. Bring rugs or chairs to sit on and a picnic if you wish to eat during the play. Gates open 5:30pm,performance 6:30pm~8:30pm. Tea room will be open until end of the interval. Adult ₤10,Child ₤7,Family ₤20.

Booking advisable on 0845 4505157.

Farmland Museum and Denny Abbey

Farmland Games:From Wellie Wanging to Pretend Ploughing matches,come and join the Farmland Team. Collect your sporting stickers and create a colorful rosette that is fit for a winner!No need to book,just turn up between 12:00 pm and 4:00 pm on Thursday 19th August. Suitable for children aged four and above,each child should be accompanied by an adult and all activities are included in the normal admission price. Tickets Cost ₤7 per child.

For further information,call 01223 810080.

56. If you are interested in cooking,you can go to __________.

A. Peterborough Museum

B. Houghton Mill

C. Saxon Youth Club

D. Farmland Museum

57. You want to watch the new play with your parents,so it will cost you __________.

A. ₤7

B. ₤17

C. ₤27

D. ₤20

58. Which of the following activities needs parents' company?

A. Playing farmland games.

B. Watching a new play.

C. Competing in spots activities.

D. Visiting the dinosaur exhibition.

59. If Tom comes to Peterborough for amusement on August 19,he will have __________ to choose from for himself.

A. one activity

B. two activities

C. three activities

D. four activities

PASSAGE 3 2010年西城区高三英语二模考试阅读理解A篇

Study Center Courses
From Paragraph to Essay

Of particular relevance to students who wish to improve their organizational skills and who feel that their final product is never clear enough.

Thursday 10:00~12:00 Kiran Singh

Source Material

How do you gather information for a project or paper?A practical course which looks at sources of information and how to use cataloguing systems.

Monday 10:00~11:00 Kiran Singh

Express Yourself

An advanced course suitable for students who are about to step into organizations where they may have to voice their opinions often.

Monday 12:00~2:00 Dave Parrin

Media Use

Open to all students,this course focuses on the many ways we can benefit from the radio and television. Group projects form part of course.

Tuesday 9:00~11:00 Steve Ansell

The Short Story

A research into the world of popular writers. One story is selected for adaptation into a short play and group performance. Pre-arranged groups welcome.

Thursday 11:00~1:30 Mrs. Owen

Caught for Speeding

Open to all students. Simple eye exercises to help you with speed reading. How to be selective on the page. Using headings,topic sentences and paragraphs for easy access.

Wednesday 11:00~1:00 Mrs. Owen

Tense about Tenses

For those who worry about their use of words—a look at tenses and other aspects of the language through poetry and song. Good voice helps but not a must.

Saturday 10:00~12:00 Steve Ansell

56. If a student takes the course The Short Story,he can't take __________.

A. From Paragraph to Essay

B. Tense about Tenses

C. Source Material

D. Media Use

57. Which of the courses can develop the students' team work?

A. From Paragraph to Essay

B. The Short Story

C. Caught for Speeding

D. Express Yourself

58. From where can a student read this?

A. On the radio.

B. On television.

C. In a local newspaper.

D. On a school notice board.

PASSAGE 4 2011年西城区高三英语期末考试阅读理解B篇

Gifts for the Hard to Please

60. According to the passage,the Talking Travel Companion can be used to __________.

A. mix colors

B. charge batteries

C. tell the time

D. cool the body

61. Where is the passage probably taken from?

A. A travel guide.

B. A product catalogue.

C. A research paper.

D. A sports magazine.

62. All the listed products __________.

A. are button operated

B. produce light

C. run on batteries

D. offer one year free repairs

PASSAGE 5 2011年东城区高三英语期末考试阅读理解A篇

Ride with the Leader

CitySights NY has become the recognized leader in NYC's sightseeing.

We operate the first top-deck-seating-only buses. Look for friendly ticket agents throughout the city. We very much appreciate your choosing us and wish you a wonderful visit.

◆ Downtown Tour

Empire State Building. Chinatown.

World Trade Center Site. Wall Street.

United Nations. Rockefeller Center.

Departure Times:7:45am~6:00pm,daily.

Departure Locations:8th Ave. between 49th & 50th Sts.,Broadway between 47th & 48th Sts.,7th Ave. & 42th St.

Adults
$44
Kids $34
(age 5~11)
Ticket valid for 24 hours

◆ Uptown Tour

Lincoln Center. Central Park.

Metropolitan Museum of Art.

Museum of Natural History.

Museum of Modern Art and more.

Departure Times:9:00~5:00pm,daily.

Departure Locations:8th Ave. between 42th & 43th Sts.,8th Ave. & 52th St.

Adults
$74
Kids $34
(age 5~11)
Ticket valid for 24 hours

◆ Night Tour

Enjoy and photograph the magnificent Manhattan skyline.

Enjoy view of Times Square,SoHo,Little Italy,Brooklyn Bridge and more.

Departure Times:6:30~8:00pm,7 days a week.

Departure Locations:Broadway between 47th & 48th Sts.,7th Ave. & 42th St.

Adults
$69
Kids $34
(age 5~11)

◆ Shopping Day Trip

Enjoy the excitement of finding the world's finest designer labels for less at Woodbury Common Premium Outlet.

Visitors enjoy a distinctive shopping experience while saving 25% to 65% every day.

Departure Location:Port Authority Bus Terminal.

Departure Times:8:30am,9:30am,10:00am,daily.

Returning:4:10pm,5:20pm,6:15pm,daily.

Adults
$42
Kids $21
(age 5~11)

◆ Escorted Day Trips

Professional tour guides accompany throughout.

All Day Trips about 13 hours. Reservations Required.

Walk the Boston Freedom Trail

Walk the Freedom Trail,which is 2.5 miles long with 16 historic sites. Decide the length of walk you wish to take. Visit Boston Harbor. See the downtown financial district and cross the Charles River to visit the squares of Cambridge,Harvard & MIT universities.

Philadelphia & Amish Country

See the Liberty Bell and Constitution Square. Continue to Lancaster Country,home of the Amish people. Learn how Amish live without modern technology,electricity,running water or phones.

Departure Time:7:00am.

Departure Location:125 Park Ave. between 42th & 41th Sts.

56. On which tour can you visit the United Nations?

A. Downtown Tour.

B. Shopping Day Trip.

C. Uptown Tour.

D. Night Tour.

Adults
$149
Kids $149
Per Day Trip

57. Which of the following is the cheapest for adults?

A. Escorted Day Trips.

B. Uptown Tour.

C. Shopping Day Trip.

D. Night Tour.

58. What can you see on the Uptown Tour?

A. Different museums.

B. Skyline of Manhattan.

C. World's top designers.

D. People living in old ways.

59. What do you have to do if you want to join the Escorted Day Trips?

A. Book before the trip.

B. Start out at 9:30am.

C. Take the bus at 7th Ave. & 42nd St.

D. Walk the Freedom Trail all day long.

PASSAGE 6 2012年朝阳区高三英语一模考试阅读理解A篇

FreeRice.com is a non-profit website run by the United Nations World Food Program(UNWFP). It aims to provide education to everyone for free and help end world hunger. Join us and have fun with our vocabulary game. For each vocabulary word you get right,we donate free rice through UNWFP to those hungry people.

How do you play the vocabulary game?

Click on the answer that is closest in meaning to the word. If you get it right,you get a harder word. If wrong,you get an easier word. For each word you get right,we donate 20 grains of rice to UNWFP.

How does the vocabulary game help you?

This game may make you smarter. While learning new vocabulary,it can help you:

★ Present your ideas better

★ Write better papers,emails and business letters

★ Speak more accurately and influentially

★ Read faster because you understand better

★ Get better grades in high school and college

★ Perform better at job interviews

★ Be more effective and successful at your job

After you have done FreeRice for a couple of days,you may notice a phenomenon. Words that you have never consciously used before will begin to pop into your head while you are speaking or writing. You will feel yourself using and knowing more words.

How does the FreeRice vocabulary program work?

FreeRice has a database containing thousands of words at different levels of difficulty. There are words proper for people just learning English and words that will challenge the most learned professors. In between are thousands of words for students,business people,doctors,truck drivers ... everyone!

FreeRice adjusts to your level of vocabulary. It starts by giving you words at different levels of difficulty and then,based on how you do,designs a proper starting level for you. When you get a word wrong,you go to an easier level. When you get three words in a row right,you go to a harder level. There are 60 levels in all,but it is rare for people to get above Level 50.

Sign up now and you will have fun as well as help end world hunger.

56. According to the passage,the purpose of the vocabulary game is to __________.

A. combine English learning with helping hungry people

B. make it popular in English-speaking countries

C. encourage people to produce more rice

D. provide English learning for poor areas

57. Playing the vocabulary game enables you to __________.

A. develop some new ideas

B. increase chances of job interview

C. be admitted to a university

D. perform better in a speech competition

58. People of different vocabulary levels can play the game because __________.

A. it is free of charge

B. it offers fair chances to everyone

C. it changes levels with their performance

D. it meets the needs of people in different fields PTAfIdNWX9f7pVDJNltb9K4DUiohtTExmAMlBjczIJp8/d7d5VfRKxt3Sp8QT0wF

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