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Unit 7 打折促销

Part 1 基础词汇

fiancee [ˌfiənˈse] n. (法)未婚妻

purchase [ˈpɜːtʃəs] n. 购买 v. 购买

preseason [priːˈsiːzən] n. 旺季之前 adj. 旺季前的,活跃季节前的

winter [ˈwɪntə] n. 冬季 adj. 冬天的

apparel [əˈpær(ə)l] n. 服装;衣服

trousers [ˈtraʊzəz] n. 裤子,长裤

section [ˈsekʃ(ə)n] n. 部分

elegant [ˈelɪg(ə)nt] adj. 高雅的,优雅的

taste [teɪst] n. 味道;品味;审美

complexion [kəmˈplekʃ(ə)n] n. 肤色;面色

tan [tæn] n. (日晒后皮肤的)黝黑色;棕褐色;鞣料;马戏团

rack [ræk] n. 货架;行李架

assistance [əˈsɪst(ə)ns] n. 援助,帮助

microwave [ˈmaɪkrə(ʊ)weɪv] n. 微波

oven [ˈʌv(ə)n] n. 炉,灶;烤炉,烤箱

broad [brɔːd] adj. 宽的,辽阔的

choice [tʃɒɪs] n. 选择;选择权

complimentary [kɒmplɪˈment(ə)rɪ] adj. 赠送的

interested [ˈɪnt(ə)rɪstɪd] adj. 感兴趣的

particular [pəˈtɪkjʊlə] adj. 特别的;详细的;挑剔的

brand [brænd] n. 商标,牌子;烙印

durability [ˌdjʊrəˈbɪləti] n. 耐久性;坚固;耐用年限

Part 2 实用金句

1.We are now having a preseason sale on all our winter apparel.

我们正举办冬装季前展销。

2.Everything for winter is 20% off.

冬装每件都打八折。

3.These are complimentary with each purchase.

这些是赠品。

4.If you buy it today, there will be a 25% discount for you.

如果您今天买的话,可以给您七五折。

5.And it's on sale now. 20% off.

这款正在促销,打八折。

6.We're offering a 50% discount for this pair.

这双打五折。

7.If you buy six, you get one free.

买六送一。

8.There is a promotion going on for 10% off.

现在搞促销,打九折。

9.The price has been reduced by 50%. It's a real bargain.

现在半价,很划算的。

Part 3 经典对话

对话一:

W: Hello! Can I help you?

有什么可以帮助您的吗?

M: Well, I am looking for some winter clothes for my fiancee.

哦,我正在为我未婚妻找一些冬装。

W: Oh, it's the high time for you to purchase in our clothes shop. We are now having a preseason sale on all our winter apparel.

哦,现在正是在我们店购物的好时候。我们正举办冬装季前展销。

M: Really? What's that?

真的吗?怎么回事?

W: Everything for winter is 20% off.

每件冬装都打八折。

M: I think my fiancee may favor the sweater in the shop window. Would you like to help me look for any skirts that go with this sweater?

我想我未婚妻可能喜欢橱窗里的那件毛衣。你能再帮我找一件和这件毛衣搭配的裙子吗?

W: Sure, we have both skirts and trousers that would look well with the sweater. Look at this section.

当然了,我们有裙子也有裤子都能和那件毛衣搭配。看看这些。

M: I especially like this flowery skirt My fiancee will look very elegant in this.

我特别喜欢这件花裙。我未婚妻穿这件衣服肯定很美。

W: You have a good taste. It's very much in style this year.

您真有品位。这是今年最流行的款式。

M: I don't think the green one fits her complexion. Do you have any skirts in light color or tan?

我想绿色和她的肤色不是太搭配。你有浅色或者棕色的裙子吗?

W: Look on the rack to the right.

看右边的那个货架。

M: Oh, yes. I'll take this one. Can I pay by traveler's check?

哦,好。我就要这件了。我能用旅行支票付账吗?

W: It's ok.

好的。


对话二:

A: Good morning! May I help you?

早上好!有什么我可以为您做的吗?

B: Do you have diamond ring?

你们有钻石戒指吗?

A: Yes, we have.

是的,我们有。

A: Please show me this one!

请把这个拿给我看一下。

B: OK, here you are.

好的,给您。

A: How much?

多少钱?

B: 8000.

8000元。

A: It's too expensive. Do you have discount?

这太贵了,你们有打折吗?

B: 30% off.

七折。

A: Can you come down a bit?

可以再便宜一点吗?

B: Sorry! We have only one price.

抱歉,我们是不讲价的。

A: How about this one? Do you like it?

这个怎么样?你喜欢吗?

B: OK, Take it.

好的,我买了。

A: Cash or card?

现金还是刷卡?

B: Cash.

现金。

A: This way please.

请这边走。


知识加油站


‘打折’的英文表达

打折(discount)指货物或服务(goods/service)价格的减少(reduction)。此处的价格包括出厂价(manufacturer's list price)、零售价(retail price)和报价(list price)。打折原因通常包括促进短期销售业绩(increase short-term sales)、处理库存(move out-of-date stock)、回报重要客户(reward valuable customers)、鼓励销售渠道成员(encourage distribution channel members)等,大多属于促销手段(sales promotion)。打折有很多种情况,常见的包括季节性打折(seasonal discount),通常在所谓的淡季(slack period)。讨价还价(bargaining)也是获得折扣的一种方法。数量累积折扣(cumulative quantity discount / accumulation discount)指多买少算的规模经济(economy of scale),团购(buyer group / co-op)属于这种情况。

优惠券(coupon)是另一种常见的打折方式。它是一种凭证(voucher),说明持有者(holder)可以获得一定金额(amount)或一定百分比(percentage)的折扣。

现金返还(rebate)通常指全额付款后返回一部分现金给购买者。现在很多商场搞的返券活动应该属于此类,只是程序简单些。例如,广告上说‘$39 After Rebate’,但全价(OTD / Out-the-door)是$79,这里消费者需要办理返现(redeem)的金额是40美元。

此外还有促销让利(promotional allowance)或代理折让(brokerage allowance)等。


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