Part 1 基础词汇
fiancee n. (法)未婚妻
purchase n. 购买 v. 购买
preseason n. 旺季之前 adj. 旺季前的,活跃季节前的
winter n. 冬季 adj. 冬天的
apparel n. 服装;衣服
trousers n. 裤子,长裤
section n. 部分
elegant adj. 高雅的,优雅的
taste n. 味道;品味;审美
complexion n. 肤色;面色
tan n. (日晒后皮肤的)黝黑色;棕褐色;鞣料;马戏团
rack n. 货架;行李架
assistance n. 援助,帮助
microwave n. 微波
oven n. 炉,灶;烤炉,烤箱
broad adj. 宽的,辽阔的
choice n. 选择;选择权
complimentary adj. 赠送的
interested adj. 感兴趣的
particular adj. 特别的;详细的;挑剔的
brand n. 商标,牌子;烙印
durability n. 耐久性;坚固;耐用年限
Part 2 实用金句
1.We are now having a preseason sale on all our winter apparel.
我们正举办冬装季前展销。
2.Everything for winter is 20% off.
冬装每件都打八折。
3.These are complimentary with each purchase.
这些是赠品。
4.If you buy it today, there will be a 25% discount for you.
如果您今天买的话,可以给您七五折。
5.And it's on sale now. 20% off.
这款正在促销,打八折。
6.We're offering a 50% discount for this pair.
这双打五折。
7.If you buy six, you get one free.
买六送一。
8.There is a promotion going on for 10% off.
现在搞促销,打九折。
9.The price has been reduced by 50%. It's a real bargain.
现在半价,很划算的。
Part 3 经典对话
对话一:
W: Hello! Can I help you?
有什么可以帮助您的吗?
M: Well, I am looking for some winter clothes for my fiancee.
哦,我正在为我未婚妻找一些冬装。
W: Oh, it's the high time for you to purchase in our clothes shop. We are now having a preseason sale on all our winter apparel.
哦,现在正是在我们店购物的好时候。我们正举办冬装季前展销。
M: Really? What's that?
真的吗?怎么回事?
W: Everything for winter is 20% off.
每件冬装都打八折。
M: I think my fiancee may favor the sweater in the shop window. Would you like to help me look for any skirts that go with this sweater?
我想我未婚妻可能喜欢橱窗里的那件毛衣。你能再帮我找一件和这件毛衣搭配的裙子吗?
W: Sure, we have both skirts and trousers that would look well with the sweater. Look at this section.
当然了,我们有裙子也有裤子都能和那件毛衣搭配。看看这些。
M: I especially like this flowery skirt My fiancee will look very elegant in this.
我特别喜欢这件花裙。我未婚妻穿这件衣服肯定很美。
W: You have a good taste. It's very much in style this year.
您真有品位。这是今年最流行的款式。
M: I don't think the green one fits her complexion. Do you have any skirts in light color or tan?
我想绿色和她的肤色不是太搭配。你有浅色或者棕色的裙子吗?
W: Look on the rack to the right.
看右边的那个货架。
M: Oh, yes. I'll take this one. Can I pay by traveler's check?
哦,好。我就要这件了。我能用旅行支票付账吗?
W: It's ok.
好的。
对话二:
A: Good morning! May I help you?
早上好!有什么我可以为您做的吗?
B: Do you have diamond ring?
你们有钻石戒指吗?
A: Yes, we have.
是的,我们有。
A: Please show me this one!
请把这个拿给我看一下。
B: OK, here you are.
好的,给您。
A: How much?
多少钱?
B: 8000.
8000元。
A: It's too expensive. Do you have discount?
这太贵了,你们有打折吗?
B: 30% off.
七折。
A: Can you come down a bit?
可以再便宜一点吗?
B: Sorry! We have only one price.
抱歉,我们是不讲价的。
A: How about this one? Do you like it?
这个怎么样?你喜欢吗?
B: OK, Take it.
好的,我买了。
A: Cash or card?
现金还是刷卡?
B: Cash.
现金。
A: This way please.
请这边走。
知识加油站
‘打折’的英文表达
打折(discount)指货物或服务(goods/service)价格的减少(reduction)。此处的价格包括出厂价(manufacturer's list price)、零售价(retail price)和报价(list price)。打折原因通常包括促进短期销售业绩(increase short-term sales)、处理库存(move out-of-date stock)、回报重要客户(reward valuable customers)、鼓励销售渠道成员(encourage distribution channel members)等,大多属于促销手段(sales promotion)。打折有很多种情况,常见的包括季节性打折(seasonal discount),通常在所谓的淡季(slack period)。讨价还价(bargaining)也是获得折扣的一种方法。数量累积折扣(cumulative quantity discount / accumulation discount)指多买少算的规模经济(economy of scale),团购(buyer group / co-op)属于这种情况。
优惠券(coupon)是另一种常见的打折方式。它是一种凭证(voucher),说明持有者(holder)可以获得一定金额(amount)或一定百分比(percentage)的折扣。
现金返还(rebate)通常指全额付款后返回一部分现金给购买者。现在很多商场搞的返券活动应该属于此类,只是程序简单些。例如,广告上说‘$39 After Rebate’,但全价(OTD / Out-the-door)是$79,这里消费者需要办理返现(redeem)的金额是40美元。
此外还有促销让利(promotional allowance)或代理折让(brokerage allowance)等。