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FORWARD

It is an honor and a privilege for me that my book, Loud Clear , has been chosen to be translated into Chinese.

The world’s business markets are evolving and expanding exponentially. Through great leaps in technological advancements we are connected 24 / 7 no matter where we are, no matter what we do for a living.

Many of us work on teams for multinational companies and need to persuade, negotiate and above all communicate on a daily basis to a vast array of cultures and sensibilities. While each country has its own rich language and culture--and we hope that never changes --we are experiencing more and more the importance of speaking a common business language.

I wrote Loud Clear to help you to be as effective and productive as possible in all your communication efforts. Whether you’re drafting an important proposal via email, or preparing for a one-on-one meeting or to speak before a large group, Loud Clear will help you:

1) Know exactly to whom you are speaking, and how they need to hear the information you wish to convey.

2) Organize your thoughts to capture the essence of the message you want your audience to take away with them.

3) Respond to questions effectively and efficiently, without getting detoured from your main objective,

I’d like to know how you’ve put the techniques into practice and what key learnings you have gained from Loud Clear . If you have questions or business communication concerns, please contact me kberg@commcorestrategies.com.

I look forward to hearing from you. TJkitz6MJ16ereQW+XDYjmMbxnAUe060b1TKLy7pXXGKr4O3omXm/nsNza6qvSL/



作者序

非常荣幸,我的书能够被选中翻译成中文,与中国的广大读者见面。

当今的商业世界正在日新月异地发展,科技的巨大进步已经将我们的每一个人全天候地联系在一起—无论我们身在何方,从事什么职业。

我们当中的很多人都服务于各种跨国公司,每天都需要跟不同文化背景和不同情感习性的人打交道,需要说服他们,跟他们展开谈判,或进行其他形式的沟通。由于每个国家都有着丰富的语言和独特的文化特征—我们希望这点永远不会改变,所以,建立一种大家共通的商业语言就显得日益重要。

我相信这本《话语操纵术》一定能够帮助你大大提高沟通能力,无论你是在起草一份重要的计划书,准备跟人进行一场一对一的谈话,还是要在一大群人面前发言,本书都可以帮助你:

1)清楚地了解你的谈话对象,明白怎么做才能让对方接收你想传达的信息;

2)更好地组织你的思路,清晰地传达你希望谈话对象记住的信息;

3)更加高效地回答对方的问题,同时确保双方谈话不至偏离你的主要目标。

我很想知道你们是如何练习书中的这些技巧的,以及你们从本书中得到了怎样的收获。如果你有任何问题或关于商务沟通方面的疑问,请联系:kberg@commcorestrategies.com。

期待听到你们的反馈!

凯伦·伯格
2010年4月5日于纽约 TJkitz6MJ16ereQW+XDYjmMbxnAUe060b1TKLy7pXXGKr4O3omXm/nsNza6qvSL/

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