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共68章

免费版权信息
免费前言
免费《消费者行为学》导读
免费 CHAPTER ONE Introduction
免费 Lead-in Case China’s Shifting Retail Landscape Signals The P
免费 Introduction
免费 Summary
免费 Exercises
免费 Case Analysis
免费 CHAPTER TWO Social Influences on Consumer Behavior
免费 Lead-in Case The Success of Xiaohongshu As a Social E-Commer
免费 Introduction
免费 Summary
免费 Exercises
免费 Case Analysis
免费 CHAPTER THREE Culture and Values
免费 Lead-in Case Yay or Nay? US Fast-Food Giants Now Ofer Chines
免费 Introduction
免费 Summary
免费 Exercises
Case Analysis
CHAPTER FOUR Sensation and Perception
Lead-in Case The Secret Recipe of HeyTea’s Buzz in China
Introduction
Summary
Exercises
Case Analysis
CHAPTER FIVE Learning and Memory
Lead-in Case D2C Brand Perfect Diary Is Disrupting China’s B
Introduction
Summary
Exercises
Case Analysis
CHAPTER SIX Motivation
Lead-in Case China’s Alternative Meat Market Heats Up
Introduction
Evaluation of Motivational Research
Summary
Exercises
Case Analysis
CHAPTER SEVEN Formation and Transformation of Attitudes
Lead-in Case Fizz, Fortunes of Classic Soft Drinks Rising
Summary
Exercises
Case Analysis
CHAPTER EIGHT Personality and Lifestyle
Lead-in Case Fragrance Sector Poised for More Expansion
Introduction
Think About It
Chinese Brands Grab Half of Domestic Auto Market Share

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