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共328章

免费 Title Page
免费 Copyright
免费 Ten Steps to Investing in Stocks
免费 Acknowledgments
免费 Foreword: This Book Always Works
1. Speak the Language of Stocks
Why Stocks Are Good Investments
Stocks Allow You to Own Successful Companies
Stocks Have Been the Best Investments over Time
How Stocks Trade
Preferred Stock vs. Common Stock
How You Make Money Owning Stocks
Through Capital Appreciation
Through Dividends
Total Return
All About Stock Splits
Why and How a Company Sells Stock
Selling Stock Is a Great Way to Raise Money
Going Public Raises Even More Money
New York Stock Exchange
NASDAQ
NYSE Alternext US
Working with an Investment Banker
Making a Secondary Offering
What People Mean by “The Market”
How to Choose a Broker to Buy Stocks
Two Types of Brokerage Firms
Full-Service Brokerage Firms
Discount Brokerage Firms
The Case for Discounters
Technology Has Made Full-Service Brokers Obsolete
You Need to Double-Check Full-Service Information
You Should Monitor Your Own Investments
How to Evaluate Stocks
Growth Investing vs. Value Investing
Growth Investing
Value Investing
Combining Growth and Value
Fundamental Analysis vs. Technical Analysis
Fundamental Analysis
Technical Analysis
Some Fundamental Stock Measurements
Cash Flow per Share
Current Ratio
Dividend Yield
Earnings per Share (EPS)
Net Profit Margin
Price/Book Ratio
Price/Earnings Ratio (P/E or Multiple)
Price/Sales Ratio (P/S or PSR)

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