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1-26章
共26章
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版权信息
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Title Page
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Copyright
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Introduction: “We Take Care of the Customer and Each Other”
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Part I
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1: Two Regular Guys: “We Can Finish Each Other’s Sentences”
2: Origins: “You’ve Just Been Kicked in the Ass by a Golden
3: The Financier: “My People Don’t Drive Cadillacs”
4: The Merchant, Act I: “Never Be Satisfied with How Things
5: The First Stores: “They Locked Me Up Because I Sold at Su
Part II
6: The Associates: “Make Mistakes, Learn from Them, and Move
7: The Customers: “Let’s Take a Walk and We’ll Find It Toget
8: Building the Brand: “Low Prices Are Just the Beginning”
9: The Competition: “Market Dominance Is Important”
10: Growth: “It Was Like Basic Training; You Learned How to
11: The Merchant, Act II: “Who Is Staring Out the Window, Wo
12: Strategic Partners: “We Had to Be Psychologists, Lovers,
13: How We Manage: “You Are Wearing an Invisible Collar”
14: The Communities We Serve: “Our Culture Is About Making S
Part III
15: The Future: “Responding to Change Is One of the Reasons
16: Legacy: “We Took a Lot of Chances”
Dedication
Acknowledgments
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