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共79章

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免费 Preface ZERO TO ONE
免费 1 THE CHALLENGE OF THE FUTURE
免费 ZERO TO ONE: THE FUTURE OF PROGRESS
免费 STARTUP THINKING
免费 2 PARTY LIKE IT’S 1999
免费 A QUICK HISTORY OF THE ’90S
免费 MANIA: SEPTEMBER 1998–MARCH 2000
免费 PAYPAL MANIA
免费 LESSONS LEARNED
3 ALL HAPPY COMPANIES ARE DIFFERENT
LIES PEOPLE TELL
RUTHLESS PEOPLE
MONOPOLY CAPITALISM
4 THE IDEOLOGY OF COMPETITION
WAR AND PEACE
5 LAST MOVER ADVANTAGE
CHARACTERISTICS OF MONOPOLY
BUILDING A MONOPOLY
THE LAST WILL BE FIRST
6 YOU ARE NOT A LOTTERY TICKET
CAN YOU CONTROL YOUR FUTURE?
OUR INDEFINITELY OPTIMISTIC WORLD
IS INDEFINITE OPTIMISM EVEN POSSIBLE?
THE RETURN OF DESIGN
YOU ARE NOT A LOTTERY TICKET
7 FOLLOW THE MONEY
THE POWER LAW OF VENTURE CAPITAL
WHY PEOPLE DON’T SEE THE POWER LAW
WHAT TO DO WITH THE POWER LAW
8 SECRETS
WHY AREN’T PEOPLE LOOKING FOR SECRETS?
THE WORLD ACCORDING TO CONVENTION
THE CASE FOR SECRETS
HOW TO FIND SECRETS
WHAT TO DO WITH SECRETS
9 FOUNDATIONS
FOUNDING MATRIMONY
OWNERSHIP, POSSESSION, AND CONTROL
ON THE BUS OR OFF THE BUS
CASH IS NOT KING
VESTED INTERESTS
EXTENDING THE FOUNDING
10 THE MECHANICS OF MAFIA
BEYOND PROFESSIONALISM
RECRUITING CONSPIRATORS
WHAT’S UNDER SILICON VALLEY’S HOODIES
DO ONE THING
OF CULTS AND CONSULTANTS
11 IF YOU BUILD IT, WILL THEY COME?

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