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1-48章
共48章
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ALSO BY NIR EYAL
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An Important Note From Nir
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introduction
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1 The Habit Zone
Building the Mind Monopoly
In the Habit Zone
Vitamins Versus Painkillers
Diving into the Hooked Model
2 Trigger
External Triggers
Types of External Triggers
Internal Triggers
Building for Triggers
3 Action
Action Versus Inaction
Motivation
Ability
The Evolution of Twitter’s Home Page
On Heuristics and Perception
4 Variable Reward
Understanding Rewards
Rewards of the Tribe, the Hunt, and the Self
Important Considerations for Designing Reward Systems
Inherent Variability
Which Rewards Should You Offer?
5 Investment
Changing Attitude
Storing Value
Loading the Next Trigger
6 What Are You Going to Do with This?
The Morality of Manipulation
7 Case Studies
THE BIBLE APP
In the Beginning
How to Form a God Habit
Holy Triggers
Glory Be in the Data
Rewards from the Lord
FITBOD
8 Habit Testing and Where to Look for Habit-Forming Opportun
Habit Testing
Discovering Habit-forming Opportunities
Nascent Behaviors
Enabling Technologies
Interface Change
bonus content
acknowledgments
about the author
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