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共118章
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Chapter I: Introduction
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1.What Is Intellectual Property?
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2.IP Rights: the Tools of IP Strategy
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A.Patents
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B.Copyrights
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C.Trademarks/Brands
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D.Trade secrets
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Chapter II: The Goals of IP Strategy: Building, Preserving a
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Markets, Products and IPs.
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A.IP Rights cover products or (usually) product features/com
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B.Markets for Components
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C.Identifying Competitive Threats
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D.Other Strategic Risks
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Chapter III: Strategic Cost-Benefit Analysis for IP Assets
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1.Thinking in terms of IP portfolios
2.Keeping portfolios in balance with revenue streams
A.An International Trademark Example
B.Sample cost-benefit analysis: Revisiting the auto light co
Chapter IV: Global Balance in IP Portfolios
1.Global Balance: Comparing Your Company to Competitors
2.Business Activities and Regional IP Holdings
3.Advanced Regional Balance Issues
4.Acquiring IP in a Competitor’s Home Country
5.Strategies for the Sequencing of International Patent Fili
6.Filing National Stage Applications: Exercising PCT “Nation
Chapter V: The Unique Field of Global Trademark Strategy
1.Basic Trademark Strategy
2.Product Classes and Trademark Registration
3.Advanced Strategy: Branching Out from a Parent Brand
Chapter VI: Defensive and Offensive Strategies
1.Defensive Strategy: Defending Revenue Streams With IP Righ
A.Covering Your Product’s Components and Product Features
B.Acquiring Other Companies’s Patents to Enhance Your Portfo
C.No Easy Defense Against Patent “Trolls”
D.Patent Pledges and Open Source (Open Patent) Commitments
E.Patent Litigation Insurance
F.Acquiring Other Company’s Patents: A Case Study
G.Recording Systems & Bona Fide Purchaser
2.Offensive Strategy: Licensing and Litigation, etc.
A.Taking the “IP Bridge” to a new stage of growth
B.Funding Research and Development with Aggressive Licensing
C.Designing the Licensing/Litigation Campaign
D. Litigation Finance
Chapter VII: Implementation of IP strategy
1.Designing Efficient Workflow: Planning and Organizing the
A.The Importance of timing
B.Integrating IP Experts With Other Company Personnel
2.Outside the IP Committee: Task-Specific Interaction or Gro
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