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1-27章
共27章
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前言
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Unit 1 Introduction of MICE Industry at Home and Abroad国内外会展
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Lesson 1 Introduction of the World MICE Industry世界会展业概况
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Lesson 2 Yesterday and Today of China's MICE Industry中国会展业的历
Unit 2 Exhibition and Conference Centers in China中国的会展中心
Lesson 1 Size and Location of Exhibition Centers会展中心的面积与位置
Lesson 2 Space Size and Location展台面积与位置
Unit 3 Preparations for the Exhibition会展筹备
Lesson 1 Preparations by the Host组展方的准备工作
Lesson 2 Preparations by the Exhibitors参展方的准备工作
Unit 4 Participation in an Exhibition参展
Lesson 1 Decorating: Stand Construction and Reception布展：展台搭建
Lesson 2 Promotion of Exhibits, Services Provided and Delega
Lesson 3 Emergencies during the Exhibition会展期间突发情况
Unit 5 Cancellation and Move-out退展和撤展
Lesson 1 Cancellation of Exhibit Registration取消预订展位
Lesson 2 Move-out撤展
Unit 6 Post-Conference Tour会后游
Unit 7 Exhibition and Conference Strategies会展策略
Lesson 1 Organizers' Strategies组展方的策略
Lesson 2 Exhibitors' Strategies参展商的策略
Unit 8 Preparations for the MICE Profession会展行业入职准备
Lesson 1 Career Prospect of MICE会展行业职业前景
Lesson 2 Qualifications for the MICE Profession会展行业职业资格
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